SBD/Issue 72/Sports Media

Hachette Audio Proceeds With Plans To Release Woods Book

Tiger's '01 Best Seller Set
For Audio Book Release
Hachette Audio in May will release Tiger Woods’s '01 best seller, “How I Play Golf,” as an audio book, according to Andrew Adam Newman of the N.Y. TIMES. Hachette Audio’s spring-summer '10 catalog, which was mailed recently to bookstores and journalists, promoted the Woods book. Hachette Audio and Digital Media Publisher and Dir Anthony Goff wrote in an e-mail, “The catalog went to bed months before the scandal unfolded. We had no idea he’d be all over the news for anything other than his golf game.” The catalog states the book will be promoted with “Father’s Day promotions,” which Adam Newman writes is “awkward, perhaps, since the fact that” Woods has two children and is dealing with marital infidelities. Goff wrote, “We feel any marital infidelities wouldn’t impact his solid golf advice in the least. We were selling this title into stores for Father’s Day promotions not for personal relationship advice, but for tips on the game, which are still completely valuable to anyone who knows golf.” The audio release “was originally scheduled to coincide with a paperback edition” of “How I Play Golf,” which has now been postponed, according to Rick Wolff, vice president and executive editor of Grand Central Publishing, an imprint of Hachette. But Wolff wrote in an e-mail the decision was made because the hardcover “still sells well. …This was postponed long before Tiger ran into his current troubles” (N.Y. TIMES, 12/28).

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