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SBD/Issue 72/Sponsorships, Advertising & Marketing
Retailers See Heavy Interest For New Air Jordan Sneakers
Published December 28, 2009
|Air Jordan Space Jam Sneaker Releases
To Raucous Crowds At Stores Across U.S.
IN MEMORY: In Portland, Steve Beaven reported Frank Rudy, who was "best known as an inventor who created the Air Sole technology that helped make Nike a booming business," died earlier this month at the age of 84 at his home in California. Rudy is "credited with inventing the Nike Air shoe cushioning system in the late 1970s." But the system "didn't catch on with consumers until 1987, when Nike used television ads featuring the Beatles' 'Revolution' to promote" its Air Max sneakers, which "made the gas-filled urethane pouch visible" (Portland OREGONIAN, 12/25).