Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 72/Sponsorships, Advertising & Marketing
Retailers See Heavy Interest For New Air Jordan Sneakers
Published December 28, 2009
|Air Jordan Space Jam Sneaker Releases
To Raucous Crowds At Stores Across U.S.
IN MEMORY: In Portland, Steve Beaven reported Frank Rudy, who was "best known as an inventor who created the Air Sole technology that helped make Nike a booming business," died earlier this month at the age of 84 at his home in California. Rudy is "credited with inventing the Nike Air shoe cushioning system in the late 1970s." But the system "didn't catch on with consumers until 1987, when Nike used television ads featuring the Beatles' 'Revolution' to promote" its Air Max sneakers, which "made the gas-filled urethane pouch visible" (Portland OREGONIAN, 12/25).