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SBD/Issue 72/Sponsorships, Advertising & MarketingPrint All
MLS, SUM Claim DeWalt Tried
To Confuse Fans
Li Ning Set To Open First U.S. Store
In Oregon In JanuaryLI NING COMPANY PROFILEFounded'90HQsBeijingEmployees3,000*Storefronts6,000**Sales ('08)$984M^BrandsLi Ning (footwear/apparel);
Z-Do (low-cost merchandise); Kason (badminton)^^
NOTES: * = worldwide. ** = storefronts in China. Not included are a handful of other stores in South Asia. ^ = Company also had sales of $596M in first half of '09. ^^ = Li Ning also has a controlling interest in Double Happiness (table tennis), and has agreements with France's Aigle and Italy's Lotto brands for the Chinese market.
Air Jordan Space Jam Sneaker Releases
To Raucous Crowds At Stores Across U.S.
IN MEMORY: In Portland, Steve Beaven reported Frank Rudy, who was "best known as an inventor who created the Air Sole technology that helped make Nike a booming business," died earlier this month at the age of 84 at his home in California. Rudy is "credited with inventing the Nike Air shoe cushioning system in the late 1970s." But the system "didn't catch on with consumers until 1987, when Nike used television ads featuring the Beatles' 'Revolution' to promote" its Air Max sneakers, which "made the gas-filled urethane pouch visible" (Portland OREGONIAN, 12/25).