- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 68/The Back of the Book
Your Ad Here: Sprint, Sunoco Top NASCAR TV Billboard Exposure
Published December 18, 2009
Among billboard sponsors at NASCAR Sprint Cup tracks this season, Sprint generated the most value during TV broadcasts with $26.5M in exposure, according to data from K.C.-based sponsorship measurement firm Image Impact. Sprint's total exposure in NASCAR's top series was $323.1M, down 5.1% from a year ago. The Coca-Cola 600 on Memorial Day weekend generated the most billboard exposure. The event was aired over two days due to rain. No races in the Chase for the Sprint Cup were ranked among the top five. During the 10-race Chase, driver Mark Martin's No. 5 Chevrolet, with primary sponsors Kellogg's and CarQuest, received the biggest boost compared to the 27 preceding races (Image Impact).
|
ON-SITE SPONSORS THAT GENERATED THE MOST BROADCAST EXPOSURE VIA BILLBOARD VISIBILITY OR AUDIO MENTIONS
|
|||
|
RK
|
BRAND
|
DETECTIONS
|
VALUE
|
|---|---|---|---|
|
1
|
Sprint
|
8,018
|
$26.5M
|
|
2
|
Sunoco
|
2,033
|
$6.0M
|
|
3
|
Toyota
|
2,247
|
$4.5M
|
|
4
|
Gatorade
|
583
|
$4.2M
|
|
5
|
Pepsi
|
1,675
|
$3.2M
|
|
NASCAR SPRINT CUP RACES THAT GENERATED
THE MOST BILLBOARD EXPOSURE |
|||||
|
RK
|
RACE
|
DATE
|
NET
|
TRACK
|
VALUE
|
|---|---|---|---|---|---|
|
1
|
Coca-Cola 600*
|
5/24, 5/25
|
Fox
|
Charlotte
|
$6,4M
|
|
2
|
Kobalt Tools 500
|
3/8
|
Fox
|
Atlanta
|
$5.7M
|
|
3
|
Auto Club 500 |
2/22
|
Fox
|
Auto Club
|
$5.7M
|
|
4
|
Food City 500 |
3/22
|
Fox
|
Bristol
|
$5.3M
|
|
5
|
Toyota/Save Mart 350 |
6/21
|
TNT
|
Infineon
|
$5.2M
|
| NOTE: ** = Race included multiple rain delays | |||||
|
TEAM PRIMARY SPONSORS THAT RECEIVED BIGGEST BUMP
IN VALUE DURING CHASE FOR THE SPRINT CUP |
|||
|
RANK
(OVERALL RANK) |
BRAND
(DRIVER) |
OVERALL
SPONSOR VALUE |
% OF TOTAL VALUE FROM CHASE
|
|
1 (54)
|
Kellogg’s
(Mark Martin) |
$6.5M
|
46.2%
|
|
2(4)
|
Lowe's
(Jimmie Johnson) |
$36.8M
|
43.2%
|
|
3 (17)
|
Target
(Juan Montoya) |
$24.5M
|
40.3%
|
|
4 (49)
|
CarQuest
(Mark Martin) |
$8.3M
|
39.4%
|
|
5 (11)
|
FedEx
(Denny Hamlin) |
$13.8M
|
35.0%
|
