NBA Digital Seeing Major Increases For Online Initiatives

By Eric Fisher, Staff Writer, SportsBusiness Journal

NBA Digital Seeing Big Gains In Online Activity As It Begins Second Season In Current Structure

NBA Digital has generated nearly 215 million video streams globally during the first six weeks of the '09-10 season, a 50% increase from the same period last year. The league is also seeing more than 100,000 votes on NBA.com per week for the Tuesday Night Fan Night programming on NBA TV, up 239% compared to last year; and a 150% increase in traffic to the NBA.com WAP mobile site, according to internal metrics being released today. The numbers, joining a prior increase in distribution for NBA TV to 45 million homes and the release of more than 100 new mobile applications, arrive as NBA Digital undergoes its second season in its current structure following the creation of the joint venture between the NBA and Turner to manage the league's digital properties and TV network. "We could not be more pleased with how we've come out of the gate this season," NBA Digital Senior VP & GM Bryan Perez said. "This is all a result of the total cross-platform strategy we've embraced, and we're seeing the fruits of what we believe is a superior business model."