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SBD/Issue 65/The Back of the Book
Turnkey Sports Poll: Are College Coaching Salaries Too High?
Published December 15, 2009
More than 60% of sports executives feel that the compensation that FBS football and basketball coaches receive is excessive, according to results from a Turnkey Sports Poll taken in November. Respondents were also asked to pick a college sport, besides football or basketball, with which they would look to align their brand. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports (Turnkey Sports Poll).
|
Is the total compensation that the following people at FBS institutions receive excessive in the context of higher education?
|
|||
|
JOB
|
YES
|
NO
|
NO RESPONSE/
NOT SURE |
|---|---|---|---|
|
Football coaches
|
61%
|
29%
|
9%
|
|
Basketball coaches
|
60%
|
30%
|
10%
|
| Athletics Directors |
24%
|
62%
|
14%
|
|
Your brand is looking to activate in college sports. Beyond football and basketball, which NCAA sports would you turn to first?
|
|||
|
SPORT
|
%
|
SPORT
|
%
|
|---|---|---|---|
|
Baseball
|
28.42%
|
Rowing |
0.70%
|
|
Lacrosse
|
17.89%
|
Gymnastics |
0.35%
|
| Hockey |
15.09%
|
Swimming & Diving |
0.35%
|
| Soccer |
9.82%
|
Tennis |
0.35%
|
| Track & Field |
4.21%
|
Wrestling |
0.35%
|
| Softball |
2.46%
|
Other |
1.75%
|
| Volleyball |
2.46%
|
No response/Not sure |
15.79%
|
