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SBD/Issue 64/Sports Media
Tiger On Hiatus: Length Of Break A Concern For Tour TV Partners
Published December 14, 2009
|Networks Wondering How Long Woods'
"Indefinite" Break From Golf Will Be
RATINGS RICHES: The HOLLYWOOD REPORTER's James Hibberd writes, "If and when Woods does return to the game, it's certain to spike viewership -- at least initially." But analysts said that over the long term, the scandal "could have a lasting negative impact" on golf's popularity. Campbell Mithun Senior VP & Dir of Media Analysis John Rash: "While there will be keen interest in Tiger's first tournament back, overall ratings will likely decline as the casual golf viewer who was enticed by Tiger's personal and professional persona will now most likely view him differently" (HOLLYWOOD REPORTER, 12/14). MULTICHANNEL NEWS' Mike Reynolds wrote advertisers "only interested in grabbing [gross rating points] should hedge their media schedules, making sure their buys include a position on Golf Channel's opening-round Thursday coverage upon Woods's return." That telecast "will obliterate" all of Golf Channel's Nielsen records (MULTICHANNEL.com, 12/13).
NBC Addresses Woods Situation During Its
Coverage Of Shark Shootout This Weekend
TV MONITOR: Last night's edition of NBC's "Nightly News" led with a report on Accenture dropping their sponsorship agreement with Woods. ABC's "World News" discussed Woods prior to the first commercial break; CBS' "Evening News" did not air due to NFL coverage. All the network morning shows today covered the Woods story in the opening half-hour, with CBS' "The Early Show" and NBC's "Today" addressing it as their second news report (THE DAILY).