SBD/Issue 64/Sports Media

NFL Week 14: CBS' Earns Its Best '09 Late Window; "SNF" Up 48%

CBS earned a 16.7 overnight Nielsen rating for NFL national window telecast yesterday, which featured Chargers-Cowboys, marking the net's best overnight for a national window this season. The 16.7, however, is off slightly from the 17.0 overnight for Fox' national window in Week 14 last year, which featured Cowboys-Steelers. On NBC last night, the Eagles-Giants "SNF" earned a 13.8 overnight rating, marking the net's fourth-highest NFL overnight of the season. The 13.8 rating is up 48% from a 9.3 for Ravens-Redskins in Week 14 last year. Eagles-Giants was the highest-rated program of the night, giving NBC the win in primetime among all networks for the 12th time in 13 Sunday night telecasts. Ratings for Fox' NFL singleheader were unavailable at presstime (THE DAILY).

NFL WEEK 14 OVERNIGHT NIELSEN RATINGS
NET
'09 GAME
RAT.
'08
NET
'08 GAME
RAT.
% +/-
Fox
(single)
 n/a
CBS
(single)
11.6
n/a
CBS
(regional)
12.6
Fox
(regional)
11.7
7.7%
CBS
Chargers-Cowboys (97%)
16.7
Fox
Cowboys-Steelers (90%)
17.0
-1.8%
NBC
Eagles-Giants
13.8
NBC
Ravens-Redskins
9.3
48.4%

BOOTH REVIEWS: In St. Petersburg, Tom Jones writes listening to CBS play-by-play announcer Ian Eagle during the Jets-Buccaneers game yesterday "was a pleasure." Eagle "showed enthusiasm throughout," and he provided information in a "smooth and, most important, well-timed manner, showing the amount of homework he does." Meanwhile, it is "always surprising to hear just how good" CBS analyst Rich Gannon is. Gannon provides an "honest assessment -- good or bad -- of what he's seeing." Jones: "Isn't that what an analyst is supposed to do?" (ST. PETERSBURG TIMES, 12/14). In Milwaukee, Bob Wolfley writes it is "fun and instructive to spend three hours listening" to Fox analyst Brian Billick. Billick "takes a studious, analytical approach to deconstructing football games." Wolfley: "He's organized and smart without being wonky. He maintains high energy. He has a sense of humor" (MILWAUKEE JOURNAL SENTINEL, 12/14). In N.Y., Phil Mushnick noted every time he turned on the Steelers-Browns game on NFL Network Thursday, analyst Matt Millen, "was giving a speech." The speech "often seemed designed to sound cool while filling space -- like talking garnish -- when silence would have done the trick." But Mushnick wrote Millen is "hardly alone" in giving such speeches on broadcasts (N.Y. POST, 12/13).

SUPER RATINGS: CBS News and Sports President Sean McManus said a match up of the undefeated Saints and Colts in Super Bowl XLIV could be the "difference between an excellent rating and a spectacular rating." But McManus added that there are "other promising Super Bowl possibilities, such as getting" Vikings QB Brett Favre (USA TODAY, 12/14). Meanwhile, ENTERTAINMENT WEEKLY's Michael Ausiello cites a CBS source as indicating that while "no decision has been made" as to which of the net's shows will follow the Super Bowl, the "buzz is that it's down to freshman hit 'NCIS: Los Angeles' or an expanded 'The Big Bang Theory.'" Ausiello lists "How I Met Your Mother" as a "dark-horse candidate" (ENTERTAINMENT WEEKLY, 12/18 issue).

Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug