SBD/Issue 64/Sports MediaPrint All
Networks Wondering How Long Woods'
"Indefinite" Break From Golf Will Be
RATINGS RICHES: The HOLLYWOOD REPORTER's James Hibberd writes, "If and when Woods does return to the game, it's certain to spike viewership -- at least initially." But analysts said that over the long term, the scandal "could have a lasting negative impact" on golf's popularity. Campbell Mithun Senior VP & Dir of Media Analysis John Rash: "While there will be keen interest in Tiger's first tournament back, overall ratings will likely decline as the casual golf viewer who was enticed by Tiger's personal and professional persona will now most likely view him differently" (HOLLYWOOD REPORTER, 12/14). MULTICHANNEL NEWS' Mike Reynolds wrote advertisers "only interested in grabbing [gross rating points] should hedge their media schedules, making sure their buys include a position on Golf Channel's opening-round Thursday coverage upon Woods's return." That telecast "will obliterate" all of Golf Channel's Nielsen records (MULTICHANNEL.com, 12/13).
NBC Addresses Woods Situation During Its
Coverage Of Shark Shootout This Weekend
TV MONITOR: Last night's edition of NBC's "Nightly News" led with a report on Accenture dropping their sponsorship agreement with Woods. ABC's "World News" discussed Woods prior to the first commercial break; CBS' "Evening News" did not air due to NFL coverage. All the network morning shows today covered the Woods story in the opening half-hour, with CBS' "The Early Show" and NBC's "Today" addressing it as their second news report (THE DAILY).
IOC Believes Winning Offer For U.S. TV
Rights For '14, '16 Games Will Exceed $2.2B
DELAY OF GAME? In making his sports media predictions for '10, THE DAILY's John Ourand writes, “Olympic bidding will be pushed to 2011.” The IOC “already delayed the bidding process once” and they “will do it again to let the Comcast-NBC acquisition go through the regulatory approval process.” Ourand: "The problem for the IOC right now is that it looks like only two networks will make serious bids for Olympic rights: ESPN and NBC. The IOC will want to ensure that a fully engaged and deep-pocketed NBC/Comcast is at the table" (SportsBusiness Journal, 12/14 issue).
CBS earned a 16.7 overnight Nielsen rating for NFL national window telecast yesterday, which featured Chargers-Cowboys, marking the net's best overnight for a national window this season. The 16.7, however, is off slightly from the 17.0 overnight for Fox' national window in Week 14 last year, which featured Cowboys-Steelers. On NBC last night, the Eagles-Giants "SNF" earned a 13.8 overnight rating, marking the net's fourth-highest NFL overnight of the season. The 13.8 rating is up 48% from a 9.3 for Ravens-Redskins in Week 14 last year. Eagles-Giants was the highest-rated program of the night, giving NBC the win in primetime among all networks for the 12th time in 13 Sunday night telecasts. Ratings for Fox' NFL singleheader were unavailable at presstime (THE DAILY).NFL WEEK 14 OVERNIGHT NIELSEN RATINGSNET'09 GAMERAT.'08
NET'08 GAMERAT.% +/-Fox(single)n/aCBS(single)11.6n/aCBS(regional)12.6Fox(regional)11.77.7%CBSChargers-Cowboys (97%)16.7FoxCowboys-Steelers (90%)17.0-1.8%NBCEagles-Giants13.8NBCRavens-Redskins9.348.4%
BOOTH REVIEWS: In St. Petersburg, Tom Jones writes listening to CBS play-by-play announcer Ian Eagle during the Jets-Buccaneers game yesterday "was a pleasure." Eagle "showed enthusiasm throughout," and he provided information in a "smooth and, most important, well-timed manner, showing the amount of homework he does." Meanwhile, it is "always surprising to hear just how good" CBS analyst Rich Gannon is. Gannon provides an "honest assessment -- good or bad -- of what he's seeing." Jones: "Isn't that what an analyst is supposed to do?" (ST. PETERSBURG TIMES, 12/14). In Milwaukee, Bob Wolfley writes it is "fun and instructive to spend three hours listening" to Fox analyst Brian Billick. Billick "takes a studious, analytical approach to deconstructing football games." Wolfley: "He's organized and smart without being wonky. He maintains high energy. He has a sense of humor" (MILWAUKEE JOURNAL SENTINEL, 12/14). In N.Y., Phil Mushnick noted every time he turned on the Steelers-Browns game on NFL Network Thursday, analyst Matt Millen, "was giving a speech." The speech "often seemed designed to sound cool while filling space -- like talking garnish -- when silence would have done the trick." But Mushnick wrote Millen is "hardly alone" in giving such speeches on broadcasts (N.Y. POST, 12/13).
SUPER RATINGS: CBS News and Sports President Sean McManus said a match up of the undefeated Saints and Colts in Super Bowl XLIV could be the "difference between an excellent rating and a spectacular rating." But McManus added that there are "other promising Super Bowl possibilities, such as getting" Vikings QB Brett Favre (USA TODAY, 12/14). Meanwhile, ENTERTAINMENT WEEKLY's Michael Ausiello cites a CBS source as indicating that while "no decision has been made" as to which of the net's shows will follow the Super Bowl, the "buzz is that it's down to freshman hit 'NCIS: Los Angeles' or an expanded 'The Big Bang Theory.'" Ausiello lists "How I Met Your Mother" as a "dark-horse candidate" (ENTERTAINMENT WEEKLY, 12/18 issue).
In Dallas, Barry Horn reported the MLB Rangers Friday announced a one-year extension for TV play-by-play announcer Josh Lewin, whose contract was "supposed to run out at month's end." Lewin has held the position for eight years, but he also is the radio play-by-play announcer for the Chargers, which "sometimes causes conflict in August and September." The Rangers next season "will allow Lewin to miss a maximum of three games for other work" (DALLAS MORNING NEWS, 12/12).
Writer Calls ESPN's Coverage Of The
Hesiman Trophy Presentation "Solid," But Long
SEEKING A BIGGER PIECE OF THE PIE: The WALL STREET JOURNAL's Sam Schechner cites sources as saying that broadcast networks are "asking independently owned TV stations that carry their programming for a cut of the payments the stations get from cable, satellite and telecommunications companies." In some cases, networks "want half or more of the compensation their affiliated stations receive." Sources said that CBS in talks with its affiliates is "asking for about half of their subscription revenue" (WALL STREET JOURNAL, 12/14). News Corp. Deputy Chair, President & COO Chase Carey said, "We need to have a business model that enables us to compete with the ESPNs and the TNTs and USAs that are doing more original programming and buying more sports programming." In N.Y., Peter Lauria noted while retransmission fees "historically have been a pittance," Carey speculated that "if ESPN can get close to $4 per subscriber per month in carriage fees, Fox could justifiably get $5 per subscriber given programming like the Super Bowl and World Series" (N.Y. POST, 12/13).