Executive Transactions Red Wings To Market New Venue At Comerica Sterling, Ballmer Meet About Clippers Sale NASCAR's France Calls RTA Unnecessary ESPN Up For MLB Telecasts At Midpoint Manziel Tops All Individual NFL Jersey Sales SBJ/SBD Seek Hockey/Soccer Beat Writer NFL Draft Leaving N.Y. Just A One-Time Deal? Names In The News Bowlsby Speaks Of Bleak College Landscape
Upcoming Conferences and Events
SBD/Issue 64/Sponsorships, Advertising & Marketing
Published December 14, 2009
|Sony Ericsson Says Title Sponsorship Of WTA
Tour Remains Positive Despite Williams' Outburst
PICK UP TRUCK: NASCAR driver Kyle Busch Friday formally announced plans to launch Kyle Busch Motorsports (KBM), which will field two full-time Camping World Truck Series entries next year "with Tayler Malsam driving the No. 56 Toyota and Busch and Brian Ickler splitting the No. 18." KBM also "would like to field a Truck for former series champion Johnny Benson, but the organization hasn't been able to obtain sponsorship" (CHARLOTTE OBSERVER, 12/12).
MAKING A COMEBACK: In L.A., Jean Yung profiles Chinese hurdler Liu Xiang, who is "back on his feet" after being unable to compete in the '08 Beijing Games due to an injury. After his injury, the estimated $2M fee "per endorsement Liu reportedly earned from sponsors such as Nike, Coca-Cola, Cadillac, China Mobile and Visa shrank to $200,000." But this October, Liu "sprinted to gold in the most-watched 13.34 seconds of China's National Games," and the "level of adoration is approaching pre-Beijing highs." Nike "ran a commercial celebrating Liu's recovery and return so many times that the same ad played every few minutes and sometimes back-to-back during the event" (L.A. TIMES, 12/14).
THIRST QUENCHER: Bills WR Terrell Owens has signed an exclusive deal with Blue Gem Enterprise to endorse its Title Sports Drink. The deal includes TV commercials, public appearances and product placement. Owens and the company agreed to delay active endorsement until after the NFL season (Blue Gem Enterprise).