SBD/Issue 59/Sports Media

CBS Earns 11.8 For Alabama-Florida, Best Non-Bowl Rating Since '06

Saturday's Alabama-Florida SEC Title Game
Earns 11.8 Overnight, Up 13% From '08

CBS earned an 11.8 overnight rating for Saturday's Alabama-Florida SEC Championship game, up 13% from a 10.4 rating for last year's matchup between the same teams. The 11.8 rating marks the best overnight rating for the SEC Championship game since it was first held in '92 and the highest-rated regular-season college football game on the net since Notre Dame-Miami earned a 14.6 rating in November '89. Alabama-Florida also is the highest-rated non-bowl game on any net since ABC earned a 13.7 rating for Michigan-Ohio State in November '06 (CBS). In St. Petersburg, Tom Jones wrote the "normally solid CBS broadcast team of Verne Lundquist and Gary Danielson had a rare off day calling" Alabama-Florida. There was a "bizarre reference to 'When Harry Met Sally,' ... a movie that came out 20 years ago." Jones: "It made the two sound 100 years old." However, CBS "absolutely did its job by showing a tearful" Florida QB Tim Tebow during the game's final seconds (, 12/6).

GOOD TO THE LAST DROP: ABC earned a 7.6 overnight rating for its telecast of the Texas-Nebraska Dr Pepper Big 12 Championship on Saturday night, which featured Texas winning 13-12 on a last-second game-winning field goal. The rating is up 28.8% from a 5.9 for the comparable Oklahoma-Missouri matchup last year. Meanwhile, the Georgia Tech-Clemson Dr Pepper ACC Championship on ESPN earned a 1.9 metered-market rating. Last year's ACC Championship aired on ABC on a Saturday afternoon (THE DAILY).

PAC-ING THEM IN: In Portland, Rachel Bachman reported ESPN earned a 26.5 local rating in the market for Thursday's Oregon State-Oregon football game broadcast, the "highest-rated show on ESPN in the market since 2001." The game also marked the "third-highest-rated broadcast of any kind in Portland in the past year, sports or non-sports, behind the Super Bowl and the Super Bowl's pregame show." Meanwhile, Oregon State-Oregon earned a 4.2 cable rating and 5.7 million viewers nationally, making it the "second-highest-rated Thursday night game on ESPN this season" (Portland OREGONIAN, 12/6).

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