SBD/Issue 59/Sponsorships, Advertising & Marketing

Marketplace Roundup

Aston Villa Reportedly In Talks With Three
Companies For Five-Year Shirt Deal reported EPL club Aston Villa "is in talks with three multi-national companies" for a five-year shirt sponsorship worth US$8M in the first year and "rising up to" US$49M over five years. The club for the last two years has been donating their shirt advertising to charity Acorns. The club has said that the "on-going charity will be a condition of any deal" (, 12/6).

KICKING IT UP A NOTCH: In Portland, Harris Meyer reported adidas Group is "rolling out a mammoth marketing campaign to capitalize" on next summer's FIFA World Cup. adidas "hopes its World Cup products and marketing will widen its soccer edge over Nike" next year (, 12/5).

STAYING OUT OF THE CONVERSATION: NASCAR driver Dale Earnhardt Jr. said that he has "not participated in the talks" to bring Danica Patrick to NASCAR. Earnhardt and JR Motorsports co-Owner Rick Hendrick said that negotiations are "being handled by Earnhardt's sister, Kelley." Earnhardt: "It's still sort of in the negotiation stages. Her and my sister are, I guess, managing that entirely." Kelley Earnhardt Elledge and former crew chief Tony Eury Jr. were "given ownership stakes in the organization" last week. Meanwhile, Earnhardt has been named NASCAR's "most popular driver for a seventh consecutive year" (AP, 12/4).

ROUNDUP: MARKETING MAGAZINE's Joe Thomas reported Nestle Waters U.K. is "changing its sponsorship of the London Marathon from bottled water brand Vittel to Nestle Pure Life." Vittel had been a sponsor of the event for 11 years but "this will switch to Nestle Pure Life from 2010." The race's title sponsorship for '10 also is changing from Flora to Virgin (, 12/4)....Baseball HOFer Jim Rice "has signed on for another two years with RCN as the company's Boston-area spokesjock" (BOSTON HERALD, 12/6).

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