Bayern Munich Signs Deal With Goodyear Classified Advertisements NHL COO John Collins To Leave League Mark Taffet Resigns Post With HBO Sports Beckham's MLS Stadium Hits Another Snag Indians Selling Tickets Before Holidays Reviews Positive For Latest In "Rocky" Series Hornets Strike Deal With Bank Of America Sellout Crowd Expected For Grey Cup SBJ In-Depth: The Year in Sports Business
SBD/Issue 59/Sponsorships, Advertising & Marketing
Published December 7, 2009
|Aston Villa Reportedly In Talks With Three
Companies For Five-Year Shirt Deal
KICKING IT UP A NOTCH: In Portland, Harris Meyer reported adidas Group is "rolling out a mammoth marketing campaign to capitalize" on next summer's FIFA World Cup. adidas "hopes its World Cup products and marketing will widen its soccer edge over Nike" next year (OREGONLIVE.com, 12/5).
STAYING OUT OF THE CONVERSATION: NASCAR driver Dale Earnhardt Jr. said that he has "not participated in the talks" to bring Danica Patrick to NASCAR. Earnhardt and JR Motorsports co-Owner Rick Hendrick said that negotiations are "being handled by Earnhardt's sister, Kelley." Earnhardt: "It's still sort of in the negotiation stages. Her and my sister are, I guess, managing that entirely." Kelley Earnhardt Elledge and former crew chief Tony Eury Jr. were "given ownership stakes in the organization" last week. Meanwhile, Earnhardt has been named NASCAR's "most popular driver for a seventh consecutive year" (AP, 12/4).
ROUNDUP: MARKETING MAGAZINE's Joe Thomas reported Nestle Waters U.K. is "changing its sponsorship of the London Marathon from bottled water brand Vittel to Nestle Pure Life." Vittel had been a sponsor of the event for 11 years but "this will switch to Nestle Pure Life from 2010." The race's title sponsorship for '10 also is changing from Flora to Virgin (MARKETINGMAGAZINE.co.uk, 12/4)....Baseball HOFer Jim Rice "has signed on for another two years with RCN as the company's Boston-area spokesjock" (BOSTON HERALD, 12/6).