SBD/Issue 56/SBD/SBJ Reader Survey

SBD/SBJ Reader Survey: NBA, NHL, Motorsports Take Center Stage

THE DAILY each day this week is presenting the results from the fifth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the NBA, NHL, motorsports and the best of the rest. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

NBA

Will the New Jersey Nets ever get Barclays Center built and move to Brooklyn?
Yes
61.36%
No
38.64%
Responses: 1,061
Biggest challenge facing the NBA in the year ahead:
Reach a new labor agreement
28.33%
Corporate and ticket sales
23.17%
Increase national TV ratings
18.76%
Increase revenue sharing between big-market and small-market teams
12.76%
Maximizing global potential
11.73%
Other
5.25%
Responses: 1,066
NBAs talks on a new labor agreement will result in:
New deal
75.40%
Work stoppage
24.60%
Responses: 1,053
Most marketable player:
LeBron James
69.79%
Kobe Bryant
12.29%
Dwight Howard
6.00%
Shaquille ONeal
4.69%
Dwyane Wade
2.91%
Responses: 1,066
Most effective team owner:
Jerry Buss (Los Angeles Lakers)
37.22%
Mark Cuban (Dallas Mavericks)
19.24%
Wyc Grousbeck (Boston Celtics)
9.82%
Peter Holt (San Antonio Spurs)
9.14%
Dan Gilbert (Cleveland Cavaliers)
5.64%
Responses: 1,029
Least effective team owner:
James Dolan (New York Knicks)
22.51%
Donald Sterling (Los Angeles Clippers)
20.04%
Bob Johnson (Charlotte Bobcats)
10.37%
Michael Heisley (Memphis Grizzlies)
7.11%
Christopher Cohan (Golden State Warriors)
6.12%
Responses: 1,013
NBA will place a franchise first in this country:
It will never expand outside of North America
45.99%
China
21.25%
England
11.80%
Spain
11.05%
Italy
4.25%
Germany
1.98%
France
0.76%
Other
2.93%
Responses: 1,059

NHL

Biggest challenge facing the NHL in the year ahead:
Improve network and cable television ratings
50.42%
Execute an effective marketing strategy
20.65%
Increase the visibility of players
12.16%
Agree to a new collective-bargaining agreement
8.70%
Improve the way teams manage finances, salary cap
5.66%
Other
2.41%
Responses: 954
Most effective team owner:
Mike Ilitch (Detroit Red Wings)
33.08%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins)
17.47%
Rocky Wirtz (Chicago Blackhawks)
10.44%
Comcast-Spectacor (Philadelphia Flyers)
10.00%
Ted Leonsis (Washington Capitals)
7.25%
Responses: 910
Most marketable player:
Sidney Crosby
58.46%
Alexander Ovechkin
32.24%
Martin Brodeur
2.22%
Vincent Lecavalier
1.16%
Responses: 946
Event you would rather see:
Stanley Cup Final
72.32%
Winter Classic
27.68%
Responses: 950
Least effective team owner:
Jerry Moyes (Phoenix Coyotes)*
37.02%
Charles Wang (New York Islanders)
8.80%
James Dolan (New York Rangers)
7.45%
Oren Koules/Len Barrie (Tampa Bay Lightning)
7.34%
Atlanta Spirit (Atlanta Thrashers)
6.77%
* Since the survey was conducted, the league has assumed control of the Coyotes in bankruptcy proceedings.
Responses: 886
State of the NHL now compared with five years ago:
Stronger property
33.72%
Weaker property
22.72%
About the same
19.79%
Much stronger property
14.66%
Much weaker property
9.11%
Responses: 955
What should be the NHL's cable television strategy?
Try to move to ESPN
61.88%
Look at other network options
24.40%
Stay with Versus
13.72%
Responses: 955

 

MOTORSPORTS

Property best positioned for growth:
IndyCar Series
57.52%
AMA Supercross/Motocross
19.66%
NHRA
15.30%
American Le Mans
6.46%
IHRA
1.06%
Responses: 758
Most marketable driver in NASCAR:
Dale Earnhardt Jr.
34.10%
Jimmie Johnson
17.94%
Tony Stewart
16.54%
Jeff Gordon
12.47%
Responses: 786
State of NASCAR now compared with five years ago:
Weaker property
44.00%
About the same
19.62%
Stronger property
17.25%
Much weaker property
13.88%
Much stronger property
5.25%
Responses: 800
Biggest challenge facing NASCAR in the year ahead:
Rising cost of sponsorships
28.29%
Health of U.S. automakers
25.41%
TV ratings
17.77%
Attendance
15.52%
Expansion beyond U.S. borders
5.88%
Performance of most-popular drivers
3.63%
Other
3.50%
Responses: 799

 

BEST OF THE REST

Biggest challenge facing professional golf:
Creating more interest outside the majors
35.33%
Developing more widely known stars
23.25%
Financial struggles in the financial and auto industries
18.07%
Post-Northern Trust/AIG stigma about golf hospitality and sponsorship
7.94%
Decline in endorsement opportunities
6.90%
Television ratings
4.72%
International growth
1.73%
Other
2.07%
Responses: 869
The biggest star at the 2010 Vancouver Games will be:
Shaun White
40.45%
Lindsey Vonn
14.50%
Apolo Ohno
12.85%
Gretchen Bleiler
9.20%
Responses: 848
Sport with the biggest growth potential as a national property:
Soccer
47.47%
Lacrosse
23.40%
Action sports
16.99%
Poker
12.15%
Responses: 889
Global property you would most want to be associated with:
FIFA World Cup
47.55%
Summer Olympics
40.53%
Winter Olympics
11.92%
Responses: 898
Will have the biggest impact on their organization:
Gordon Smith (USTA)
41.10%
Adam Helfant (ATP)
37.64%
Stacey Allaster (WTA)
21.25%
Responses: 781
Most progressive golf property:
PGA Tour
64.07%
European Tour
11.51%
PGA of America
10.23%
USGA
7.44%
LPGA
6.74%
Responses: 860
Most progressive tennis property:
USTA
44.69%
ATP
35.46%
WTA
19.85%
Responses: 801
Growth potential for action sports:
Still room for growth
55.05%
Has already peaked
35.09%
Is on the decline
9.86%
Responses: 872
Media company that will win the rights to the 2014 and 2016 Olympics:
NBC Universal
56.17%
ESPN/ABC
32.17%
CBS
5.94%
Comcast
2.91%
Fox
2.80%
Responses: 892
Should the U.S. Olympic Committee proceed with plans to start its own Olympic network?
No
57.44%
Yes
29.56%
No opinion
13.00%
Responses: 900
The U.S. Olympic Committee:
Is poorly run and needs more organization
42.38%
Could be doing much more with its assets
41.28%
No opinion
10.60%
Is a very effective and well-run organization
5.74%
Responses: 906
League that has done the best job in controlling player costs:
NHL
28.66%
MLS
28.18%
NFL
26.42%
NBA
13.09%
MLB
3.66%
Responses: 848
Major sports property most likely to face a player strike or lockout:
NFL
58.10%
NBA
21.79%
NHL
9.17%
MLB
8.45%
MLS
2.50%
Responses: 840
Most effective talent agent:
Scott Boras
44.01%
Tom Condon
12.10%
Drew Rosenhaus
7.82%
Leigh Steinberg
6.97%
Arn Tellem
4.40%
Responses: 818

 

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