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SBD/Issue 55/The Back of the Book
NASCAR Sprint Cup Viewership Tumbles 7% During '09 Season
Published December 1, 2009
The NASCAR Sprint Cup Series this season averaged a 4.0 U.S. rating and 6.4 million viewers for its points races across four nets, off 7.0% and 6.9%, respectively, from a 4.3 rating and 6.9 million viewers last year. ESPN was the only network to see a gain in ratings and viewership from '08, as three of its four regularly scheduled telecasts produced increases. This year's 10 races in the Chase for the Sprint Cup on ABC averaged a 3.4 rating and 5.489 million viewers, down 8.1% and 8.3%, respectively, from a 3.7 rating and 5.986 million viewers last season. Below are average ratings and viewership across the Sprint Cup Series' four TV partners, as well as net-by-net comparisons from previous years.
|
NASCAR SPRINT CUP RATINGS/VIEWERSHIP TREND
|
|||
|
YEAR
|
NETWORKS
|
AVG. U.S. RATING
|
AVG. VIEWERS (000)
|
|---|---|---|---|
|
'09
|
Fox+TNT+ESPN+ABC
|
4.0
|
6,440
|
|
'08
|
Fox+TNT+ESPN+ABC
|
4.3
|
6,917
|
|
'07
|
Fox+TNT+ESPN+ABC
|
4.4
|
7,116
|
|
'06
|
Fox+TNT+FX+NBC
|
4.9
|
7,855
|
| NOTES: Races that were rained out and run on a weekday are excluded from averages. Last season's figures also exclude the Chevy Rock & Roll 400, which had been scheduled for ABC but was moved to ESPN due to the threat of a hurricane. Last year's figures include only the broadcast (ABC) portion of the Checker O'Reilly Auto Parts 500, which had the end of the race moved to ESPN2 to accommodate an NBA playoff game. For broadcast network figures, ratings/viewership do not include any runover that went to cable networks. | |||
|
|
---------- '09 ----------
|
---------- '08 ----------
|
---------- '07 ----------
|
||||||
|
Net
|
Races
|
Rat.
|
Viewers (000)
|
Races
|
Rat.
|
Viewers (000)
|
Races
|
Rat.
|
Viewers (000)
|
|---|---|---|---|---|---|---|---|---|---|
|
Fox
|
12
|
5.1
|
8,292
|
12
|
5.7
|
9,325
|
12
|
5.6
|
9,307
|
|
TNT
|
6
|
3.9
|
5,098
|
6
|
4.2
|
5,722
|
6
|
4.2
|
5,693
|
|
ESPN
|
4
|
4.2
|
5,777
|
7
|
4.0
|
5,452
|
5
|
4.4
|
6,069
|
|
ABC
|
11
|
3.4
|
5,493
|
10
|
3.7
|
5,986
|
11
|
3.9
|
6,156
|
| NOTES: Ratings listed for ESPN and TNT are cable ratings. This year's data excludes the Coca-Cola 600 on Fox, as well as ESPN's telecasts of the Sunoco Red Cross Pennsylvania 500 and Heluva Good! Sour Cream Dips at The Glen due to weather. Similarly, last year's Auto Club 500 on Fox is excluded due to weather. For '07, results are excluded due to rain for the Crown Royal presents the Jim Stewart 400, Dodge Avenger 500, Autism Speaks 400, Pocono 500 and 3M Performance 400. For '06, results are excluded due to rain for the Golden Corral 500 and Aaron's 499. Year-end averages include points events only. | |||||||||
