SBD/Issue 55/SBD/SBJ Reader Survey

SBD/SBJ Reader Survey: Leagues, NFL And MLB Take Center Stage

THE DAILY each day this week is presenting the results from the fifth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of teams and leagues, the NFL and MLB. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

TEAMS AND LEAGUES

Most effective commissioner/top executive:
Roger Goodell (NFL)
54.50%
David Stern (NBA)
19.33%
Bud Selig (MLB)
9.00%
Gary Bettman (NHL)
4.68%
Don Garber (MLS)
3.49%
Responses: 1,345
Property/organization with the most growth potential:
MLS
18.57%
NHL
15.24%
UFC
11.22%
NCAA
7.73%
X Games
6.52%
Responses: 1,319
In five years, the WPS (Womens Professional Soccer) will be:
Folded
60.13%
A league with fewer teams
30.48%
A successful national property
9.39%
Responses: 1,342
Most effective PR operation:
NFL
50.19%
NBA
12.26%
MLB
10.76%
NASCAR
8.80%
NHL
5.19%
Responses: 1,329
Least effective commissioner/top executive:
Gary Bettman (NHL)
19.68%
Bud Selig (MLB)
17.93%
Larry Probst (USOC)
12.28%
Donna Orender (WNBA)
10.45%
Marty Evans (LPGA Tour)*
9.00%
* Evans was acting commissioner at the time of the survey. Michael Whan has since been named commissioner.
Responses: 1,311
Will UFC (Ultimate Fighting Championship) continue to grow in mainstream acceptance or has it peaked as a sports property?
Continue to grow
46.04%
Has peaked
42.84%
Will decline
11.12%
Responses: 1,340
Property/organization most likely to fold within the next five years:
UFL
27.13%
WNBA
24.57%
WPS
6.11%
NLL
5.33%
MLL
5.18%
Responses: 1,294
Least effective PR operation:
NHL
14.60%
WNBA
11.38%
LPGA
11.15%
Indy Racing League
8.76%
MLB
7.53%
Responses: 1,301

NFL

Most effective team owner:
Robert Kraft (New England Patriots)
32.63%
Jerry Jones (Dallas Cowboys)
24.89%
Dan Rooney * (Pittsburgh Steelers)
14.68%
John Mara/Steve Tisch (New York Giants)
7.29%
Publicly owned, nonprofit corp. (Green Bay Packers)
4.65%
* Ownership of the Steelers now spans members of the Rooney family and a group of outside investors.
Responses: 1,097
Biggest challenge facing the NFL in the year ahead:
Maintaining labor peace
56.78%
Addressing economic disparity between teams
15.55%
Compensation for retired players
9.31%
Responses: 1,106
Most likely scenario for the NFL's schedule within the next five years:
Two more regular-season games
39.86%
Same number of regular-season games
31.07%
One more regular-season game
29.08%
Responses: 1,104
Least effective team owner:
Al Davis (Oakland Raiders)
32.44%
William Clay Ford (Detroit Lions)
14.46%
Daniel Snyder (Washington Redskins)
11.86%
Randy Lerner (Cleveland Browns)
6.86%
Chip Rosenbloom/Lucia Rodriguez (St. Louis Rams)
6.49%
Responses: 1,079
Will the NFL and players agree on a new labor deal by March in time to avoid an uncapped season in 2010?
No
59.85%
Yes
40.15%
Responses: 1,101
How does media scrutiny of the NFL compare to other leagues regarding the issue of performance-enhancing drugs?
Somewhat less scrutiny
35.24%
Much less scrutiny
34.96%
Same scrutiny
14.95%
Somewhat more scrutiny
9.51%
Much more scrutiny
5.34%
Responses: 1,104
Most marketable player:
Peyton Manning
49.58%
Tom Brady
18.91%
Adrian Peterson
8.90%
Brett Favre
6.39%
Mark Sanchez
4.73%
Responses: 1,079

MLB

Most effective team owner:
John Henry/Tom Werner (Boston Red Sox)
30.93%
George Steinbrenner* (New York Yankees)
28.72%
Arte Moreno (Los Angeles Angels)
10.56%
Bill Giles/David Montgomery (Philadelphia Phillies)
6.22%
William DeWitt Jr. (St. Louis Cardinals)
4.26%
* George Steinbrenner remains the principal owner and chairman of the Yankees, but his son Hal is the club's managing general partner and co-chairman.
Responses: 1,222
Biggest challenge facing MLB in the year ahead:
Revenue and payroll disparity
33.87%
Steroids and drug testing
25.06%
Ticket sales
15.20%
Maintaining labor peace
8.00%
Increasing global appeal of the game
6.06%
Sponsorship sales
4.93%
Growing ad revenue and distribution at MLB Network
4.77%
Responses: 1,237
Grade MLB and MLBPA's handling of the issue of performance-enhancing drugs:
C
29.69%
D
28.07%
F
22.33%
B
15.94%
A
3.96%
Responses: 1,236
Least effective team owner:
Bob Nutting (Pittsburgh Pirates)
24.12%
Ted Lerner (Washington Nationals)
13.69%
Peter Angelos (Baltimore Orioles)
11.35%
David Glass (Kansas City Royals)
8.01%
Fred Wilpon (New York Mets)
6.93%
Responses: 1,198
Most marketable player:
Derek Jeter
52.83%
Albert Pujols
22.46%
Joe Mauer
5.24%
Alex Rodriguez
3.74%
Chase Utley
3.08%
Responses: 1,202
State of MLB now compared with five years ago:
Stronger property
39.98%
About the same
28.27%
Weaker property
20.19%
Much stronger property
10.02%
Much weaker property
1.53%
Responses: 1,238
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