The Sound Of Silence

Sponsors, Including Nike, Continue Support Of Woods

The media interest surrounding Tiger Woods shows no signs of waning in the fifth day since his early morning traffic incident last Friday, and some of the attention is now turning to the potential impact it may have on his numerous endorsement deals. Nike, Gatorade and NetJets express their continued commitment to Woods, and Bank of America considers an expanded role with Woods' foundation. 16W Marketing co-Founder & President Steve Rosner: "I don't think his endorsements will take a long-term hit.” But while columnists continue to debate whether Tiger has an obligation to clear the air amid the continued silence from his camp, Tony Kornheiser wonders if Woods has to “answer to sponsors” with more than the statement he issued Sunday. Meanwhile, the story marks the latest collision of the sports and entertainment worlds, with TMZ among those driving the coverage of the controversy.

Let The Good Times Roll
Saints' "MNF" defeat of Patriots puts ESPN on pace to set another all-time cable record, topping Favre's debut against Pack earlier this year.

Voice Over
TBS, MLB announcer Chip Caray agree to part ways after rough postseason.

You Say You Want A Revolution?
John Henry speaks out against MLB's current revenue sharing system, seeks overhaul.

Fly Like The Eagles
Under Armour beats out Reebok for exclusive six-year deal with Boston College athletics.

Hitting A Speed Bump
NASCAR Sprint Cup viewership down 7% across all four nets during '09 season.

Winter Wonderland 
Beijing's struggling Bird's Nest to become winter sports park in hopes of remaining profitable.

Checks & Balances
Predators owner having personal cash flow issue, must sell off assets to cover lien for not paying taxes.

Music Makers
Churchill Downs to host three-day music festival at track beginning in July '10.