SBD/Issue 54/SBD/SBJ Reader Survey

SBD/SBJ Present Our Fifth Annual Reader Survey

The fifth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 2,300 voters told us what they think about the issues and people driving the industry. As expected, the economy is top-of-mind among readers. They identified it as the biggest threat to sports and singled out the recession-fueled slowdown in corporate spending as the biggest sports business story of the year. Yet more than 77% of voters think the sports industry is on the right track as it tries to ride out the storm.

METHODOLOGY: Voting was conducted over two weeks starting September 28, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed, and the results have been rounded. Our thanks here to Turnkey Sports & Entertainment, who again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or a fifth-time voter, these are your results, which you will see in THE DAILY over the next five days. Today, we present data on the people who voted in the survey, as well as the general state of the industry.

ABOUT YOU

Hours worked each week:
41-50
30.69%
51-60
28.19%
More than 60
17.24%
31-40
7.07%
10 or fewer
6.85%
11-20
5.60%
21-30
4.35%
Responses: 2,320
Hours of sleep each night:
7
42.96%
6
33.48%
8
13.83%
5
7.50%
4
1.03%
9
0.99%
10+
0.13%
2
0.04%
3
0.04%
1
0.00%
Responses: 2,321
Hours of exercise each week:
3
16.78%
4
15.33%
5
14.13%
2
13.25%
1
7.91%
6
7.91%
0
7.29%
7
5.65%
10+
5.57%
8
4.51%
9
1.68%
Responses: 2,264
Many more readers have Facebook pages now than last year (35.7%) as social media continues to catch fire. But when it comes to Twitter, most are content for the moment to do some bird watching instead of actively participating in the tweeting craze.
Facebook and/or MySpace account:
Facebook
62.12%
Neither
22.61%
Both
13.31%
MySpace
1.96%
Responses: 2,315
Do you use Twitter?
No
63.89%
Yes
35.47%
What is Twitter?
0.64%
Responses: 2,326
I understand social media:
True
93.16%
False
6.84%
Responses: 2,311
Would give up first:
TV
54.09%
Cell phone
30.72%
Internet
15.19%
Responses: 2,311

ABOUT OUR INDUSTRY

 

Biggest threat to sports:
Economy
26.04%
Disconnect with fan base
21.16%
Rising ticket prices
17.36%
Inflated salaries
16.28%
Integrity of the game
6.00%
Losing competitive balance
5.05%
Players poor off-field conduct
3.67%
Use of drugs
2.33%
Other
2.12%
Responses: 2,316
Sports industry, in general, on the right track or headed in the wrong direction:
Right track
77.32%
Wrong direction
22.68%
Responses: 2,297
Most influential person in sports business:
Roger Goodell
26.02%
George Bodenheimer
19.38%
Dick Ebersol
7.82%
David Stern
7.03%
Bud Selig
6.64%
Responses: 2,275
Most powerful brand in sports:
ESPN
35.58%
Nike
26.23%
New York Yankees
18.79%
Manchester United
3.46%
Dallas Cowboys
2.97%
Responses: 2,257
Biggest sports business story of the year:
Recession slows corporate spending around sports
37.46%
Growth of social media, led by Twitter
13.28%
Cowboys Stadium opens in Arlington
12.98%
New York welcomes new Yankee Stadium and Citi Field
8.81%
MLB Network debuts in 50 million homes
5.77%
Responses: 2,304
When the economy will show significant recovery:
Second half of 2010
50.09%
2011 or later
25.24%
First half of 2010
22.20%
Fourth quarter 2009
2.48%
Responses: 2,302
Best sports event:
Super Bowl
29.83%
NCAA Final Four
13.79%
FIFA World Cup
10.60%
World Series
8.81%
Stanley Cup Finals
8.13%
Responses: 2,226

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