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SBD/Issue 51/Sports Industrialists
Cubs Hire Wally Hayward As Chief Sales & Marketing Officer
Published November 23, 2009
|Hayward Begins His New Role
With The Cubs This Week
BIG FREE-AGENT ACQUISITION: In Chicago, Phil Rosenthal notes the hiring of Hayward is the Cubs’ “first big move since the Ricketts family completed" last month’s acquisition of the team from Tribune Co. Hayward said, “Revenue growth is critical to the future of this club, and we’re going to be looking at all different elements to do that while still preserving Wrigley Field purity that everyone’s used to. We need to be more creative, more innovative, to generate more revenue so we can help on the player side (by being able to afford to) build a winner on the field and preserve Wrigley Field." Kenney noted, “Maybe the only good thing about [Chicago] not getting the Olympics was Wally was available” (CHICAGO TRIBUNE, 11/23).