SBD/Issue 51/Sports Industrialists

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  • Cubs Hire Wally Hayward As Chief Sales & Marketing Officer

    Hayward Begins His New Role  
    With The Cubs This Week
    New Cubs owners the Ricketts family has hired agency veteran WALLY HAYWARD as the team’s Chief Sales & Marketing Officer, according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. Hayward will start this week and will be “part of the executive management team, responsible for marketing, sponsorship, ticket sales and media relations.” He also will be “involved with renovations in and around Wrigley Field, a possible spring training site move and a potential bid for the 2014 All-Star Game.” He will report to Cubs Chair CRANE KENNEY. Hayward’s hiring “fills a vacuum at the Cubs created in 2007” when former team President JOHN MCDONOUGH and former Senior VP/Marketing & Broadcasting JAY BLUNK joined the Blackhawks. Hayward most recently was an “adviser to the Chicago 2016 Olympic bid committee.” He also spent 13 years with Bcom3, Starcom MediaVest Group and Leo Burnett, “developing an internal sports and event marketing arm.” Hayward launched Relay Sports & Event Marketing in ’01 as the “dedicated sponsorship and event marketing agency of Publicis Groupe, eventually rising to chairman and CEO of the renamed Relay Worldwide.” He left that position in '08 “after an unsuccessful attempt to buy some or all of Relay from Publicis” (SPORTSBUSINESS JOURNAL, 11/23 issue).

    BIG FREE-AGENT ACQUISITION: In Chicago, Phil Rosenthal notes the hiring of Hayward is the Cubs’ “first big move since the Ricketts family completed" last month’s acquisition of the team from Tribune Co. Hayward said, “Revenue growth is critical to the future of this club, and we’re going to be looking at all different elements to do that while still preserving Wrigley Field purity that everyone’s used to. We need to be more creative, more innovative, to generate more revenue so we can help on the player side (by being able to afford to) build a winner on the field and preserve Wrigley Field." Kenney noted, “Maybe the only good thing about [Chicago] not getting the Olympics was Wally was available” (CHICAGO TRIBUNE, 11/23).

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  • Senior Programming Exec Berson, Senior VP Lacey Leaving ESPN

    Berson Placed On Special Assignment 
    Through The End Of The Year
    ESPN is letting go senior execs DAVID BERSON and KATIE LACEY after the two were at the center of reports last month detailing an interoffice relationship. An ESPN spokesperson confirmed the moves Friday, saying, "At the expiration of their contracts, neither will be renewed." Lacey's contract runs through the end of the year; Berson's contract runs much longer, though details of his deal were not available. He has been placed on special assignment for the company through the end of his deal. News of the imminent departure of Berson and Lacey comes nearly four weeks after ESPN dumped MLB analyst STEVE PHILLIPS following press stories of a sexual affair he had with a 22-year old production assistant. The N.Y. Post and sports blog Deadspin followed the news about Phillips with stories detailing Berson and Lacey's relationship, one that she confirmed to the newspaper in October saying, "I'm in an ongoing and known relationship with a peer." ESPN/ABC Sports President GEORGE BODENHEIMER Friday sent employees a memo detailing steps ESPN is taking to address behavior in the workplace. In the memo, which was first obtained and posted by Deadspin, Bodenheimer wrote, "Managers will be held fully accountable for reporting and acting upon inappropriate workplace behavior. Any leader who fails to act responsibly in this regard or whose leadership capability is compromised by their own conduct will not be a part of our Company's future." Berson, 37, is a member of SportsBusiness Journal/Daily's "Forty Under 40" HOF and joined ESPN as an intern in '94. As Exec VP/Program Planning & Strategy, he has been in charge of programming all of ESPN's TV and broadband sites and managed a department with nearly 200 execs. He reported to Exec VP/Content JOHN SKIPPER. ESPN hired Lacey, a two-time "Forty Under 40" winner, in '05 from PepsiCo. Lacey, 44, has been Senior VP/Marketing and reported to Exec VP/Sales & Marketing SEAN BRATCHES.

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  • Executive Transactions

    The Univ. of New Orleans last week named JOEL CHATELAIN interim AD, replacing MIKE BUJOL, who "abruptly stepped down [two weeks ago] after holding the interim position for about three months" (New Orleans TIMES-PICAYUNE, 11/21)....Southern Univ. Thursday fired Assistant AD for Finance & Business DAVID HAWKINS "without a specific reason." Hawkins had worked for the school since '02 (Baton Rouge ADVOCATE, 11/21)....GMR Marketing named Connexions Sports & Entertainment VP/Sales JIMMY BRUNS as VP/Business Development, to be based in GMR's Charlotte office. Bruns also previously served as Rusty Wallace Inc. VP/Sponsorship & Marketing (GMR).

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  • Names In The News

    Former Sharks President ART SAVAGE died Saturday at the age of 58. Savage "had been battling lung cancer, though the cause of death was not known." Sharks President & CEO GREG JAMISON: "It was Art's progressive thinking that helped bring the Sharks and major league sports to San Jose" (SAN JOSE MERCURY NEWS, 11/22). Savage, who owned the Triple-A PCL Sacramento River Cats and Raley Field, was "cancer-free by the start of the season in 2008." His son, Jeff Savage, said, "He had a clean bill of health. We were all very optimistic, so as you can imagine, this came as kind of a shock." River Cats President, COO & GM ALAN LEDFORD said, "He had a great vision and passion and level of perseverance unlike anybody I've worked for before" (SACRAMENTO BEE, 11/22).  

    Wise To Serve On 
    Nike's BOD
    GETTING ONBOARD: Univ. of Washington Provost PHYLLIS WISE "has taken on a second job" -- as a member of the Nike BOD. Nike directors "usually meet five teams each year." The appointment comes "one year after the UW athletic department signed a 10-year contract with Nike ... to be the school's exclusive provider of footwear, apparel and certain sports equipment." But Wise said that she "had nothing to do with the Nike contract and won't be involved with it in the future" (SEATTLE TIMES, 11/21).

    BOOK REVIEW: In N.Y., Sam Tanenhaus reviewed ANDRE AGASSI's autobiography "OPEN," and wrote it is "one of the most passionately anti-sports books ever written by a superstar athlete." Self-knowledge "irradiates almost every page of 'Open,' thanks in great part to Agassi's inspired choice of collaborator," J.R. MOEHRINGER. The result is "not just a first-rate sports memoir but a genuine bildungsroman, darkly funny yet also anguished and soulful" (N.Y. TIMES BOOK REVIEW, 11/22 issue).

    Chapman Fires Agent, Signs With  
    Randy And Alan Hendricks
    NAMES: Free agent P AROLDIS CHAPMAN has fired Athletes Premier Int'l agent EDWIN MEJIA, "who helped him defect from Cuba," and has signed with RANDY and ALAN HENDRICKS. Mejia is a "lawyer with little experience in baseball" (BOSTON GLOBE, 11/22)....Bobcats Owner BOB JOHNSON and Managing Member of Basketball Operations MICHAEL JORDAN attended Friday's Bobcats-Bucks game at Bradley Center (CHARLOTTE OBSERVER, 11/21)....Tennis player ANDY MURRAY has recorded a line in the rap song "Autograph" by doubles players BOB and MIKE BRYAN. The track is "about the attention famous sportsmen receive from autograph hunters." The LONDON TIMES' Stuart MacDonald: "Never has the maxim, never give up your day job, been more apt" (LONDON TIMES, 11/22)....Dolphins RB RICKY WILLIAMS and free agent RB RUDI JOHNSON will open their new restaurant, Proof, tomorrow in the Z Ocean Hotel in Miami (MIAMI HERALD, 11/23)....Comedian FRANK CALIENDO will serve as the host of NASCAR's annual Sprint Cup Series award ceremony on December 4 at Wynn Las Vegas. Fox' MIKE JOY and Speed's KRISTA VODA will serve as emcees (CHARLOTTE OBSERVER, 11/21).


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