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SBD/Issue 51/Sponsorships, Advertising & Marketing
Four Score: Lowe's Celebrates Johnson's Latest Cup Victory In Ads
Published November 23, 2009
|Lowe's Racing's Web Site Congratulates
Johnson On His Fourth Cup Series Title
WHERE IS THE LOVE FOR JIMMIE? In DC, Liz Clarke wrote Johnson's "history-making moment" yesterday at the Ford 400 at Homestead-Miami Speedway is "largely being met with indifference by casual sports fans and a measure of irritation by many ardent NASCAR fans who've grown weary of his spot-on performances down the stretch." While corporate sponsors "delight in Johnson's sterling comportment on and off the track, traditional NASCAR fans often fault him for being too polished and politically correct," as they "tend to prefer more polarizing drivers -- guys who raise a little hell once in a while -- whether for the purpose of cheering or booing." NASCAR radio host Pat Patterson said the racing circuit was "almost quilted together with personalities, and those personalities were what people clung to." Patterson: "The problem right now is, there is nobody that's making you jump off the couch to make you kind of hang onto them. ... People aren't in love with NASCAR; they're in love with the people who race in NASCAR" (WASHINGTON POST, 11/22). Former SMI President & CEO Humpy Wheeler said of Johnson, "A lot of people think he's boring. I think he's the absolute, dead-on model for what people should be" (CHARLOTTE OBSERVER, 11/21). In Miami, Greg Cote writes Johnson is the "guy who gives boring a good name." He is "nobody's NASCAR prototype," but he is "just the best guy in it" (MIAMI HERALD, 11/23).
BEST OF THE BEST: The WASHINGTON POST's Clarke writes yesterday's race "capped an extraordinary season for Hendrick Motorsports, which collected its ninth Sprint Cup Championship (tying Petty Enterprises' all-time mark) and its 12th NASCAR title in all divisions of racing." Also, Hendrick drivers "finished first, second and third in the standings," with Mark Martin and Jeff Gordon finishing second and third, respectively (WASHINGTON POST, 11/23). Meanwhile, ESPN.com's David Newton reported a "family emergency" kept Rick Hendrick from attending yesterday's race. Hendrick's niece, Alesha Gainey, was "undergoing an emergency liver transplant in North Carolina" (ESPN.com, 11/22).