SBD/Issue 51/Franchises

MLB Cardinals, Phillies Will Raise Some Season-Ticket Prices In '10

Season-Ticket Prices For The MLB Cardinals
Will Increase An Average Of 3% In 2010
Season-ticket prices for the MLB Cardinals will increase an average of 3% in '10. Nearly a third of season-ticket holders will receive no price increase, while close to half will see a price increase of $1 or less per ticket. The Cardinals drew 3,343,252 fans during the '09 season -- the 13th time in franchise history and the 6th straight season that the team has topped the 3 million mark (Cardinals). In St. Louis, Joe Strauss noted it is the "third consecutive season" in which the Cardinals have raised prices at Busch Stadium. Cardinals President Bill DeWitt III: "We based it on what was the demand seat by seat." DeWitt said that "except for those tickets including food and beverage, no seat classification experiences an increase of more than $2.25 a ticket." The team saw a 94% "renewal rate among season ticket-holders last season." DeWitt said that the Cardinals "will not set prices for single-game tickets until January." He added that a price increase for those tickets "remains under review." Strauss noted the '10 season "will be the final one in which ticket prices remain frozen for those who paid in full for de facto seat licenses" before Busch Stadium's '06 opening (ST. LOUIS POST-DISPATCH, 11/21).

ON THE RISE: In Philadelphia, Paul Hagen reported the Phillies have "raised some ticket prices for 2010." Not counting premium seating, season prices "will vary from no increase to $2 per ticket." Most individual-game tickets "will cost $2 to $4 more" (PHILADELPHIA DAILY NEWS, 11/21).

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