BCS Hires Ari Fleischer Communications To Promote Series' Success

BCS Exec Dir Bill Hancock Friday announced that the BCS is working with Ari Fleischer Communications (AFC) to promote the BCS as the best format to match up college football's top two teams, while preserving the heritage of the bowl system. AFC will work directly with Hancock and commissioners of the 11 conferences as part of a proactive plan to promote the success of the BCS. AFC President Ari Fleischer: "The BCS has its share of critics, but I believe once people see the facts on both sides of this debate, there will be a growing recognition that the BCS format works best, with more consensus than any specific alternative proposal." Fleischer's sports work has included seven NFL teams, MLB, the USOC and Penske Racing, among others (BCS).