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SBD/Issue 49/Franchises
Tigers Cut, Freeze Ticket Prices; Blue Jays Raise Price Of Some Tix
Published November 19, 2009
The Tigers yesterday announced that they are “lowering select ticket prices and freezing all others for the 2010 season,” according to George Sipple of the DETROIT FREE PRESS. The Tigers “cut season-ticket prices for over 4,500 seats at Comerica Park and have rebranded some seating sections.” The new lower baseline box seat costs $20 per game for season-ticket holders, a “savings of $9 per ticket from last season and [a] $7 savings for those who buy individual tickets.” The upper baseline box seats, previously known as upper box seats, have been lowered by $5 to $21 for premium games and $17 for all others (DETROIT FREE PRESS, 11/19). In Detroit, Lynn Henning notes the Tigers drew more than 2.5 million fans in ’09, the “fifth-highest attendance in club history, but a 25[%] falloff from their record-setting year of 2008, when they drew 3.2 million” (DETROIT NEWS, 11/19).
RE-ZONING PROJECT: Blue Jays VP/Ticket Sales & Services Jason Diplock said that the team has "re-zoned six sections" near the field in the left-and right-field corners at Rogers Centre, "making them the same price as more expensive sections along the baselines." He and Blue Jays President & CEO Paul Beeston “knew the move would rankle some fans,” but Diplock said that they “contained the price change within the sections with the fewest season ticket holders.” Diplock noted that 99.2% of season-ticket holders “will pay the same price as last year, while the price hike affects roughly two dozen season ticket holders.” In Toronto, Morgan Campbell notes the new prices “only affect season ticket holders in the reclassified sections, but every seat in those sections faces a still-undetermined price increase once single game seats go on sale later in the off-season” (TORONTO STAR, 11/19).







