Overnight Nielsen Ratings Poll: NFL Best For Reaching Males 18-34 Top Sports Events On StubHub In '10 Sports Execs Say Under Armour Had Big '10 Poll: ND Offers Best Sponsor Opportunity Overnight Nielsen Ratings Heat Attendance Up 14.4% To Date NBA Attendance Remains Flat Bowl Game Gifts For Players ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
SBD/Issue 48/The Back of the Book
Turnkey Sports Poll: MLB Fans Now Trying More Official Products
Published November 18, 2009
More than 52% of avid MLB fans and more than 40% of casual fans said they are more likely to consider trying a product or service if that product or service is an official sponsor of MLB, according to data from Turnkey Sports & Entertainment, through its Turnkey Intelligence operation. Both of those respective marks are up from last year's figures. Below are responses from MLB fans in regard to official league products/services. Turnkey conducted national consumer research surveys among a sample of 411 members of the Greenfield Online Omnibus panel who were at least 18 years old. This year’s survey was conducted October 5-28, a period that ended on the day of tgame One of the World Series. Last year’s survey was conducted October 10-29, a period that ran through the last game of the World Series (Turnkey Sports & Entertainment). Also see this week's SportsBusiness Journal for responses by individual category/sponsor.
|
Are you more or less likely to consider trying a product/service if
that product/service is an official sponsor of MLB? |
||||
|
AVID FAN
|
CASUAL FAN
|
|||
|
'09
|
'08
|
'09
|
'08
|
|
|---|---|---|---|---|
| More likely | 52.5% | 49.1% |
40.6%
|
37.6%
|
| Unaffected or less likely | 47.5% | 50.9% |
59.4%
|
62.4%
|
|
Are you more or less likely to regularly consume a product/service if that product/service is an official sponsor of MLB?
|
||||
| More likely | 43.6% | 41.2% |
27.7%
|
29.5%
|
| Unaffected or less likely | 56.4% | 58.8% |
72.3%
|
70.5%
|
|
Are you more or less likely to trust a product/service if that
product/service is an official sponsor of MLB? |
||||
| More likely | 41.7% | 38.9% |
29.7%
|
31.5%
|
| Unaffected or less likely | 58.3% | 61.1% |
70.3%
|
68.5%
|
|
Are you more or less likely to recommend a product/service to a friend or family member if that product/service is an official sponsor of MLB?
|
||||
| More likely | 40.7% | 40.8% |
27.2%
|
27.7%
|
| Unaffected or less likely | 59.3% | 59.2% |
72.8%
|
73.3%
|
