Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology Roc Nation Sports Hires Thousand Bulls Fire Coach Tom Thibodeau St. John's To Part Ways With AD Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans
SBD/Issue 48/The Back of the BookPrint All
More than 52% of avid MLB fans and more than 40% of casual fans said they are more likely to consider trying a product or service if that product or service is an official sponsor of MLB, according to data from Turnkey Sports & Entertainment, through its Turnkey Intelligence operation. Both of those respective marks are up from last year's figures. Below are responses from MLB fans in regard to official league products/services. Turnkey conducted national consumer research surveys among a sample of 411 members of the Greenfield Online Omnibus panel who were at least 18 years old. This year’s survey was conducted October 5-28, a period that ended on the day of tgame One of the World Series. Last year’s survey was conducted October 10-29, a period that ran through the last game of the World Series (Turnkey Sports & Entertainment). Also see this week's SportsBusiness Journal for responses by individual category/sponsor.Are you more or less likely to consider trying a product/service if
that product/service is an official sponsor of MLB?AVID FANCASUAL FAN'09'08'09'08
More likely 52.5% 49.1%40.6%37.6% Unaffected or less likely 47.5% 50.9%59.4%62.4%Are you more or less likely to regularly consume a product/service if that product/service is an official sponsor of MLB? More likely 43.6% 41.2%27.7%29.5% Unaffected or less likely 56.4% 58.8%72.3%70.5%Are you more or less likely to trust a product/service if that
product/service is an official sponsor of MLB?
More likely 41.7% 38.9%29.7%31.5% Unaffected or less likely 58.3% 61.1%70.3%68.5%Are you more or less likely to recommend a product/service to a friend or family member if that product/service is an official sponsor of MLB? More likely 40.7% 40.8%27.2%27.7% Unaffected or less likely 59.3% 59.2%72.8%73.3%