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More than 52% of avid MLB fans and more than 40% of casual fans said they are more likely to consider trying a product or service if that product or service is an official sponsor of MLB, according to data from Turnkey Sports & Entertainment, through its Turnkey Intelligence operation. Both of those respective marks are up from last year's figures. Below are responses from MLB fans in regard to official league products/services. Turnkey conducted national consumer research surveys among a sample of 411 members of the Greenfield Online Omnibus panel who were at least 18 years old. This year’s survey was conducted October 5-28, a period that ended on the day of tgame One of the World Series. Last year’s survey was conducted October 10-29, a period that ran through the last game of the World Series (Turnkey Sports & Entertainment). Also see this week's SportsBusiness Journal for responses by individual category/sponsor.Are you more or less likely to consider trying a product/service if
that product/service is an official sponsor of MLB?AVID FANCASUAL FAN'09'08'09'08
More likely 52.5% 49.1%40.6%37.6% Unaffected or less likely 47.5% 50.9%59.4%62.4%Are you more or less likely to regularly consume a product/service if that product/service is an official sponsor of MLB? More likely 43.6% 41.2%27.7%29.5% Unaffected or less likely 56.4% 58.8%72.3%70.5%Are you more or less likely to trust a product/service if that
product/service is an official sponsor of MLB?
More likely 41.7% 38.9%29.7%31.5% Unaffected or less likely 58.3% 61.1%70.3%68.5%Are you more or less likely to recommend a product/service to a friend or family member if that product/service is an official sponsor of MLB? More likely 40.7% 40.8%27.2%27.7% Unaffected or less likely 59.3% 59.2%72.8%73.3%