Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
SBD/Issue 48/Sports Media
Rivalries Never Die: FSN To Air Online Gatorade Series "Replay"
Published November 18, 2009
FSN signed a deal to telecast Gatorade's online series "Replay" that originally was housed on the Gatorade Web site MissionG.com. The series, which restages high-school sports rivalries, launches on FSN November 29 at 9:00pm ET, with a one-hour special between the season-one teams -- the Easton (PA) Red Rovers and the Phillipsburg (NJ) Stateliners, two high-school football rivals that played to a 7-7 tie in '93. As part of the partnership, FSN will carry the second and third seasons, though those teams have not been picked yet. The RSN plans to roll out additional programming in the rivalries' markets where FSN also operates an RSN. The program also will be televised nationally on Comcast and Liberty RSNs. FSN Exec VP/Ad Sales Kyle Sherman said, "We’re thrilled to work with Gatorade on this project. It’s a great example of creating organic sports programming and integrating media to market Gatorade to consumers."