Rivalries Highlight CBS' Thursday NFL Package Seahawks Only Get One Home Night Game Browns Remove Kosar As Preseason Analyst Norman, Buck Tapped As Fox' Golf Team Did ESPN Misuse Camera In Pineda Affair? WTA Tour Works With Social Media Startup Vixlet MacLean Sorry For French Ref Comments "Real Sports" Examines TNT's "Inside The NBA" Pistons Make WMGC-FM Deal Official NHRA Ratings Hurt By Tape-Delayed Broadcasts
Upcoming Conferences and Events
SBD/Issue 48/Sports Media
Rivalries Never Die: FSN To Air Online Gatorade Series "Replay"
Published November 18, 2009
FSN signed a deal to telecast Gatorade's online series "Replay" that originally was housed on the Gatorade Web site MissionG.com. The series, which restages high-school sports rivalries, launches on FSN November 29 at 9:00pm ET, with a one-hour special between the season-one teams -- the Easton (PA) Red Rovers and the Phillipsburg (NJ) Stateliners, two high-school football rivals that played to a 7-7 tie in '93. As part of the partnership, FSN will carry the second and third seasons, though those teams have not been picked yet. The RSN plans to roll out additional programming in the rivalries' markets where FSN also operates an RSN. The program also will be televised nationally on Comcast and Liberty RSNs. FSN Exec VP/Ad Sales Kyle Sherman said, "We’re thrilled to work with Gatorade on this project. It’s a great example of creating organic sports programming and integrating media to market Gatorade to consumers."