NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success Media Notes Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton
SBD/Issue 48/Sports Media
Rivalries Never Die: FSN To Air Online Gatorade Series "Replay"
Published November 18, 2009
FSN signed a deal to telecast Gatorade's online series "Replay" that originally was housed on the Gatorade Web site MissionG.com. The series, which restages high-school sports rivalries, launches on FSN November 29 at 9:00pm ET, with a one-hour special between the season-one teams -- the Easton (PA) Red Rovers and the Phillipsburg (NJ) Stateliners, two high-school football rivals that played to a 7-7 tie in '93. As part of the partnership, FSN will carry the second and third seasons, though those teams have not been picked yet. The RSN plans to roll out additional programming in the rivalries' markets where FSN also operates an RSN. The program also will be televised nationally on Comcast and Liberty RSNs. FSN Exec VP/Ad Sales Kyle Sherman said, "We’re thrilled to work with Gatorade on this project. It’s a great example of creating organic sports programming and integrating media to market Gatorade to consumers."