SBD/Issue 48/Sports Media
Published November 18, 2009
|Enberg Expresses Interest
In Broadcasting For Padres
JUST MIGHT WORK: SPORTINGNEWS.com's Dan Levy wrote if Comcast SportsNet's move to enhance its local offerings is a "preemptive strike against ESPN, it just might work" in cities like Philadelphia and DC. But Levy added, "Let's just hope the new model isn't so successful that [it] gobbles up all the talent in town ... to the point where none of the existing local news outlets can compete with CSN or ESPN" (SPORTINGNEWS.com, 11/17).
BRAND STUDY: AD AGE includes 2K Sports' NBA franchise among its list of "America's Hottest Brands." AD AGE's Rita Chang notes the franchise "has been the No. 1-rated NBA simulation game ... for eight years running" according to Gamerankings, as the franchise brings a "dose of uncanny realism to game play, where graphics and animation mimic in detail everything." As 2K Sports "taps into what makes NBA fans tick, it's also beating a different path to market to its youth audience, finding that it's more effective to provoke them than to sell to them" (AD AGE, 11/16 issue).
HE'S IN THE GAME: Single-A Northwest League Vancouver Canadians Assistant GM and broadcaster Rob Fai "has entered into a three-year agreement with EA Sports to be the public address voice" for the next three installments of its NHL videogame franchise (VANCOUVER SUN, 11/14).