SBD/Issue 48/Sports Media

Hill Topper: NFL Net Take Carriage Battle To DC With Politico Ad

 
NFL Network took its Time Warner Cable carriage battle to DC today by taking a full-page advertisement in the Capitol Hill daily newspaper Politico. The ad, which ran on page 11 of Politico's 40-page issue, calls out TWC for being the only top five TV provider that is "blocking fans from the NFL Network." The ad opens with NFL Net's "Thursday Night Football" logo and says, "A primetime game each week on NFL Network but not for Time Warner Cable customers." The ad also highlights the five first-place teams on NFL Net's schedule -- the Broncos, Chargers, Colts, Cowboys and Saints -- and games on Thanksgiving and Christmas nights. The ad also lists the top five video providers -- Comcast, DirecTV, Dish Network, TWC and Cox -- with a line through TWC. "This is part of our informational campaign with Congressional members and their staffs who are constantly getting asked by constituents why they can't see Thursday night games in Time Warner markets," said an NFL Network spokesperson. "We also are responding to local reporters' questions in TW markets."

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