SBD/Issue 48/Sponsorships, Advertising & Marketing

Quick Hit Hires More Coaches For Online Football Videogame

 
Quick Hit Inc., makers of a new online football videogame that launched publicly last month, has added four NFL coaches to the title, joining company consultant Bill Cowher and four other coaches that are already part of the game. The newly-added coaches are Marv Levy, Marty Schottenheimer, Herm Edwards and Jerry Glanville, and the strategic tendencies and likenesses of each will be part of a game update expected to be released next month. Quick Hit additionally is nearing an online distribution pact with Viacom-owned Addicting Games to boost exposure of the football video game, joining an existing relationship with gaming portal Candystand.com. All the coaches appearing in the game except Cowher were individually signed and paid for their participation; Cowher has a separate deal due to the depth of his involvement with the company.

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