SI Lines Up Michael Phelps Tribute Tagliabue Wants More From Rooney Rule Ronda Rousey Stars In Pantene Campaign Turner, Snapchat Expanding Partnership Sources: Rutgers Replacing Practice Fields Bill King Named Ford C. Frick Winner Comcast Signs Sponsorship Deal With USOC Emmert Headlines Opening Day Of IAF Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade
SBD/Issue 48/Sponsorships, Advertising & Marketing
Jennings' Hot Start For Bucks May Open Marketing Possibilities
Published November 18, 2009
|Jennings' Rookie-Record 55-Point Output Part
Of Reason His Marketability Is On The Rise
BRINGING THE BUZZ BACK: In Milwaukee, Michael Hunt writes Jennings might cause the city "to re-embrace the Bucks like they haven’t been hugged" since ’01, when the team made it to the Eastern Conference Finals. Jennings’ arrival “might help counterbalance some of the problems inherent to a small-market, seemingly moribund franchise facing arena issues.” Nothing “sells like a star at the fore of an emerging team, providing it wins.” Bucks G Michael Redd: “The crowd is more into it. There’s a serious buzz. Brandon has a lot to do with that Buzz. He was a needed spark. He brings charisma and a flair to the team” (MILWAUKEE JOURNAL SENTINEL, 11/18).