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SBD/Issue 48/Sponsorships, Advertising & Marketing
Jennings' Hot Start For Bucks May Open Marketing Possibilities
Published November 18, 2009
|Jennings' Rookie-Record 55-Point Output Part
Of Reason His Marketability Is On The Rise
BRINGING THE BUZZ BACK: In Milwaukee, Michael Hunt writes Jennings might cause the city "to re-embrace the Bucks like they haven’t been hugged" since ’01, when the team made it to the Eastern Conference Finals. Jennings’ arrival “might help counterbalance some of the problems inherent to a small-market, seemingly moribund franchise facing arena issues.” Nothing “sells like a star at the fore of an emerging team, providing it wins.” Bucks G Michael Redd: “The crowd is more into it. There’s a serious buzz. Brandon has a lot to do with that Buzz. He was a needed spark. He brings charisma and a flair to the team” (MILWAUKEE JOURNAL SENTINEL, 11/18).