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SBD/Issue 48/Sponsorships, Advertising & MarketingPrint All
Jennings' Rookie-Record 55-Point Output Part
Of Reason His Marketability Is On The Rise
BRINGING THE BUZZ BACK: In Milwaukee, Michael Hunt writes Jennings might cause the city "to re-embrace the Bucks like they haven’t been hugged" since ’01, when the team made it to the Eastern Conference Finals. Jennings’ arrival “might help counterbalance some of the problems inherent to a small-market, seemingly moribund franchise facing arena issues.” Nothing “sells like a star at the fore of an emerging team, providing it wins.” Bucks G Michael Redd: “The crowd is more into it. There’s a serious buzz. Brandon has a lot to do with that Buzz. He was a needed spark. He brings charisma and a flair to the team” (MILWAUKEE JOURNAL SENTINEL, 11/18).
Schools Revisiting Russell Contract After
Company Rehires Honduran Workers
STUDENT ACTION: In Madison, Todd Finkelmeyer reported the Univ. of Wisconsin’s Labor Licensing Policy Committee Friday voted to recommend that Chancellor Biddy Martin “start taking steps to end the university’s apparel contract with Nike, Inc. due to alleged labor rights abuses at two of the company’s factories.” The recommendation comes after two Nike factories that produce collegiate apparel in Honduras were “shuttered early in 2009 without paying legally mandated severance and back pay to some 1,800 workers.” The committee’s vote -- which “came under the urging of the Student Labor Action Coalition -- is strictly advisory” (Wisconsin State JournaL, 11/17).
Florida-based human resources firm FrankCrum has signed a multi-year sponsorship making it the "official and exclusive payroll and human resource service provider" of the Lightning and St. Pete Times Forum. FrankCrum "will provide other services to the Lightning such as employment tax expertise and unemployment claims management." The company also "will be the team's exclusive provider of staffing services." One of the arena's two 50-person corporate suites "will be rebranded as 'The FrankCrum Club.'" The deal runs until '12 (ST. PETERSBURG TIMES, 11/18).
PRIVATE EYES: The Blackhawks have partnered with Chicago-based The PrivateBank for the '09-10 season, in which the bank becomes the presenting sponsor of each first-row seat on the 100 level of United Center for Blackhawks games. The PrivateBank also will be the presenting sponsor for the team's Heritage Nights honoring former Blackhawks RW Jeremy Roenick and Hockey HOFers Stan Mikita and Tony Esposito, and will have additional in-arena and Web site presence (Blackhawks).
Alaska Airlines, Apolo Anton Ohno
Unveil Specially-Themed Boeing 737
ROCKY ROAD: Coors Light and TiVo this week are debuting an advertising program that gives the beer brand a prominent presence on the TiVo user interface during NFL telecasts. Coors Light prompts will appear during NFL programming and on TiVo Central, as well as whenever viewers pause or delete NFL telecasts. The prompts will allow fans to visit the Coors Light NFL Showcase, which features special content. The effort will continue through the Super Bowl (TiVo/MillerCoors).
GOING FOR THE GOAL: Soccerade, the sports drink endorsed by Real Madrid MF Cristiano Ronaldo, is "targeting school football teams with a promotional marketing campaign for its UK launch." The brand has launched a promo with freestyle soccer performer John Farnworth "to search for the UK 'Soccerade Dream Team.'" Winners "will be awarded a minibus for their school team" (BRANDREPUBLIC.com, 11/16). The drink is "currently available in Germany, Iceland and Portugal with plans to launch in 60 further countries" (MARKETINGWEEK.co.uk, 11/16).