SBD/Issue 48/Olympics

Bell Reaches Deal With VANOC Media Consortium On Oly Content

 
Bell Canada has reached a deal with the "10 networks of the Olympic Broadcast Media Consortium to provide exclusive access" to Vancouver Olympics content "on Bell mobile phones and on their satellite TV service," according to Susan Krashinsky of the GLOBE & MAIL. Bell will have "access to live, unedited footage at Olympic venues from the consortium networks, which it will show on six channels on Bell TV at all times, and on some cellphones." The content is "only available" to Bell subscribers, though it remains to be decided "how much customers must pay for content on their mobile phones" (GLOBE & MAIL, 11/18). The partnership will provide Bell with "exclusive media sponsorship rights in the Fixed and Mobile Telecommunications Products category." The content will be available on Bell Mobility and Bell TV in HD. Mobile users "will be able to access seven television channels -- from Omni to TSN -- and two raw feeds without commentary." Bell TV, "hockey fans will also be able to watch two 'player-cams' focusing on individual players during every men's hockey game during the Olympics" (CTVOLYMPICS.ca, 11/17).

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