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SBD/Issue 47/Franchises
Red Sox Raise Tix An Average Of $3.50 For Eight Sections In '10
Published November 17, 2009
The Red Sox have “raised ticket prices for eight sections of Fenway Park including the popular infield grandstand seats and loge boxes by an average of $3.50,” according to Peter Abraham of the BOSTON GLOBE. After freezing ticket prices last year in “recognition of the national recession, the Sox raised the rates on nearly 50[%] of the park.” No prices were lowered. According to Team Marketing Report data, the average Red Sox ticket cost $50.24 last season, and only the Yankees, at $72.97, had a higher average. The MLB average was $26.64. The Red Sox have sold out 550 consecutive games at Fenway dating back to May 15, 2003, a “major league record” (BOSTON GLOBE, 11/17). In Boston, Thomas Grillo notes Red Sox officials “tried to put the best spin on the news, noting that next year 63[%] of the tickets at Fenway Park will be $52 or less, and the lowest ticket price -- for upper bleacher seats -- remains at $12.” The Red Sox said that the “priciest ‘non-premium’ seat at Fenway next year will be a single-game ticket for the Green Monster section, for $165” (BOSTON HERALD, 11/17). Also in Boston, Dan Shaughnessy, writes, “Nice try by the Red Sox -- raising ticket prices on the day after [Bill] Belichick channeled Grady Little” (BOSTON GLOBE, 11/17).







