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SBD/Issue 45/Sponsorships, Advertising & Marketing
Six In One? LeBron Indicates He Is Changing Numbers Next Season
Published November 13, 2009
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| James Thinking About Changing His Jersey Number From 23 To 6 |
WALKING IN SOMEONE ELSE'S SHOES: With Heat G Dwyane Wade being picked to debut the Air Jordans 2010 when they are released in February, ESPN's Colin Cowherd asked, "Why doesn't he have his own line?" Cowherd: "He is the third-best basketball player in the world. He lives in very marketable Miami. Why is he wearing somebody else's shoes and somebody else's line?" ESPN2's Michelle Beadle said, "You're saying 'somebody else' like Joe Schmo has a pair of shoes and he's like, 'Hey Dwyane, do you want to wear my shoes?' We're talking about Michael Jordan. He hand-picked Dwyane Wade" ("SportsNation," ESPN2, 11/12).







