SBD / Issue 44 / Turnkey Poll: NFL Blackout Ramifications

SBD/Issue 44/The Back of the Book

Turnkey Sports Poll: What Effects Do NFL Blackouts Have?

Published November 12, 2009

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The following are the results of a Turnkey Sports Poll taken in October. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports (Turnkey Sports Poll)

WHO IS THE MOST NEGATIVELY AFFECTED WHEN
AN NFL GAME IS BLACKED OUT ON LOCAL TV
RESPONSE
%
Non-attendee fans
47.90%
Team
24.83%
TV rights holder
10.84%
Sponsors
8.04%
League
4.20%
Ticket holders
2.45%
No response/not sure
1.75%
IF A GAME IS BLACKED OUT AND LOCAL FANS DON’T
HAVE THE OPTION TO WATCH IT ON TV, WHAT ARE
THEY MOST LIKELY TO DO INSTEAD?
RESPONSE
%
Watch another game
39.16%
Find something else to do
27.27%
Listen to the game on radio
17.48%
Follow the game online
11.19%
Buy a ticket to the game
2.10%
Travel out of market to watch the game
1.05%
Wait for the game to be rebroadcast
online on a delay
0.00%
No response/not sure
1.75
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