Lexus Title Sponsoring NFL Net "Thursday Night Football" Pregame

By Terry Lefton, Editor-At-Large

Just in time for NFL Network's first '09 regular-season game tonight, luxury auto nameplate Lexus has jumped on board as title sponsor of the pregame show. The Lexus Pre-Kick show will run 20 minutes before tonight's Bears-49ers game and during the rest of NFL Net's eight-game schedule. Lexus is not the show's sole sponsor, but it will have auto-category exclusivity, along with prime positioning in the breaks. Sears is sponsoring the pre-pregame show; Sprint titles the NFL Net halftime show; while Kay Jewelers is the postgame show’s title sponsor. Meanwhile, the game presentation in S.F. will feature a Veterans Day recognition, with soldiers active and retired, a giant American flag, color guards and a military flyover. Musicians Chris Isaak and Booker T. will headline the halftime concert.