CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/Issue 43/Sports Media
Published November 11, 2009
Announcer Jim Lampley said it currently "doesn't appear like I'm going to the Vancouver Games" as part of NBC's coverage. Lampley, who has worked the last three Olympics as NBC's daytime host, is being replaced by Al Michaels. Lampley has worked a "record 14 Olympic TV assignments" (Michael Hiestand, USA TODAY, 11/11).
NOT PULLING PUNCHES: YAHOO SPORTS' Dave Meltzer wrote if there is a "lesson coming from the ratings of Saturday night's Strikeforce debut on CBS, it is that Fedor Emelianenko did not flop as a draw on a major United States fight card, which some were expecting." The Emelianenko-Brett Rogers bout drew 5.46 million viewers, "making it the ninth-most watched MMA fight in history." But UFC President Dana White said the numbers "prove that no one out there gives a (expletive) about" Emelianenko, as the UFC is "pulling those numbers on Spike." Meltzer noted of the eight episodes of the current season of the UFC's "Ultimate Fighter" on Spike, two had "higher ratings than this show" (SPORTS.YAHOO.com, 11/10).
VIDEO OVERLOAD: In N.Y., Brian Stelter writes news Web sites are "starting to look a lot less like newspapers and a lot more like television." CNN.com and ESPN.com are "featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read." A "major reason is commercial," as at a time when "other categories of advertising dollars are shrinking, video ads are booming." News sites are "adding more video inventory to keep pace with the demands of advertisers," and analysts said that they "expect the flow of online advertising dollars to video to continue." Research firm eMarketer projected 35-45% growth for the segment "for each of the next five years, topping out" at $5.2B in '14 (N.Y. TIMES, 11/11).
ADDING TO THE TEAM: ESPNBoston.com has hired former Boston Globe writer Gordon Edes to cover the Red Sox for the site. Edes will contribute news, analysis, columns, a blog and video and audio coverage on ESPNBoston.com and across ESPN platforms. He most recently wrote for Yahoo Sports (ESPN).