Warriors Switch Flagship Station To KGMZ HBO Examines State Of Female Sportscasters CNBC Draws 2.7 Million Viewers For NASCAR Race Media Notes Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership ScoreStream, Snapchat Partner On Live HS Scores SNY Mets Crews At Best When Not Talking Baseball Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio
SBD/Issue 43/Sports Media
ESPN's Steelers-Broncos Second-Most Viewed "MNF" Game In '09
Published November 11, 2009
|Steelers-Broncos "MNF" Game Trails Only
Packers-Vikings Telecast In Viewers
FOX TROT: DAILY VARIETY's Rick Kissell writes World Series Games Five and Six last week "carried Fox to another demo victory" in adults 18-49, the network's "record fifth victory in the fall." Fox "has assumed a lead for the season that it is unlikely to relinquish" in the demo. CBS "benefited a bit from an NFL overrun on Sunday" to finish second behind Fox in adults 25-54 and "won again in total viewers, two categories it leads for the season as well." But NBC's Cowboys-Eagles "SNF" telecast "emerged as the top demo draw overall" last week, as the telecast earned an 8.5 rating in adults 18-49 and 21.88 million total viewers, marking the "second best numbers for any 'SNF' game this fall" (DAILY VARIETY, 11/11).
LACKING A CHARGE: SPORTS MEDIA WATCH wrote after two weeks of “massive ratings” for the national Sunday afternoon broadcast, CBS' national broadcast of Chargers-Giants to 87% of the country on Sunday drew the "second-lowest numbers of the season." The game earned an 11.8 rating and 19.3 million viewers on CBS, down 18% and 17%, respectively, from a 14.3 rating and 23.3 million viewers for the comparable Cowboys-Giants Week Nine game on Fox last year. Chargers-Giants stands as the "second-lowest rated, second-least viewed NFL national game of the season, behind only Steelers-Bengals in Week 3, also on CBS.” This is “only the second time this season that the national game has drawn fewer than 20 million viewers” (SPORTSMEDIAWATCH.BLOGSPOT.com, 11/10).