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SBD/Issue 43/Sponsorships, Advertising & Marketing
Pilot Pen Not Renewing Sponsorship Of New Haven Tennis Tourney
Published November 11, 2009
|Pilot Pen Has Sponsored New Haven
Tennis Tournament Since '96
X FACTOR: In Connecticut, Dave Solomon writes the event's "X factor" could be Yale Univ., "which is said to be solidly behind the longevity of the tennis tournament on their grounds." Yale "isn't in the tournament sponsorship business, but its powerful (and affluent) alumni dot every countryside." For some of the int'l companies "run by these men and women from Yale," $1.5M is "like loose change." Meanwhile, Solomon notes there is "no consideration at this point to making this a men's-only or women's-only event" (NEW HAVEN REGISTER, 11/11).