SBD/Issue 43/Sponsorships, Advertising & Marketing

Arkansas, Nike Agree To Five-Year Footwear And Apparel Deal

The Univ. of Arkansas (UA) and Nike have agreed to terms on a five-year all-sports agreement that will provide the school with footwear and apparel for all 19 intercollegiate sports teams. Nike will become the exclusive provider for UA athletics beginning July 1, 2010 (UA). In Arkansas, Todd Gill noted the school's contract with adidas expires next year. UA Vice Chancellor & AD Jeff Long said, "Nike is the most coveted brand in collegiate athletics and has a tremendous reach in the United States and worldwide" (FAYETTEVILLEFLYER.com, 11/10). Nike provided apparel for UA for two years before adidas "stepped in with an all-sports deal in 2003" (WHOLEHOGSPORTS.com, 11/10).

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