IOC Decides Not To Completely Ban Russia Baseball HOF Induction Drawing Big Crowd White Sox Suspend Chris Sale WNBA's Borders Talks Leadership U.S. Bank Stadium Officially Opens To Public NFL Panthers' Ticketing Service Overwhelmed WNBA Rescinds Fines For Black Warmups Legends Of The Dome Draws 10,600 California Chrome Wins San Diego Handicap Rio's Athletes' Village Deemed Uninhabitable
SBD/Issue 43/Sponsorships, Advertising & Marketing
Arkansas, Nike Agree To Five-Year Footwear And Apparel Deal
Published November 11, 2009
The Univ. of Arkansas (UA) and Nike have agreed to terms on a five-year all-sports agreement that will provide the school with footwear and apparel for all 19 intercollegiate sports teams. Nike will become the exclusive provider for UA athletics beginning July 1, 2010 (UA). In Arkansas, Todd Gill noted the school's contract with adidas expires next year. UA Vice Chancellor & AD Jeff Long said, "Nike is the most coveted brand in collegiate athletics and has a tremendous reach in the United States and worldwide" (FAYETTEVILLEFLYER.com, 11/10). Nike provided apparel for UA for two years before adidas "stepped in with an all-sports deal in 2003" (WHOLEHOGSPORTS.com, 11/10).