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SBD/Issue 43/Sponsorships, Advertising & Marketing
"Colbert Nation" Sponsorship Paying Off For U.S. Speedskating
Published November 11, 2009
|"Colbert Nation" Has Raised $202,000 For U.S.
Speedskating During First Week Of Partnership
WINNER OF A DEAL: UNIVERSAL SPORTS' Alan Abrahamson wrote the sponsorship is a "win-win all around," as "all will benefit because of the attention and the audience -- that elusive younger demographic -- that Colbert brings." Abrahamson: "Prediction: We all will be hearing the funny new Colbert riff -- 'U-Ice-A!' -- many times between now and the Feb. 28 end of the Vancouver Games. Or if that doesn't stick, some other clever shtick" (UNIVERSALSPORTS.com, 11/10).