SBD/Issue 43/Franchises

NHL Might Try To Renegotiate Coyotes' Arena Lease

Potential Bidders Will Likely Find Coyotes'
30-Year Lease For Arena Troubling
The NHL is "thinking about trying to renegotiate the ... lease agreement between" the Coyotes and the city of Glendale, according to Chris Johnston of the CP. The NHL recently paid $140M to "purchase the team out of bankruptcy and is currently looking for a new buyer." The Coyotes have a 30-year lease with Glendale for Arena that "potential bidders will likely find troubling." NHL Deputy Commissioner Bill Daly said that the league is "considering trying to negotiate a better lease to make the team more attractive." The NHL is "eager to unload the Coyotes as soon as possible and believes a renegotiated lease could help speed the process up." Daly: "It may be one way to move the process forward by going in and doing our own deal, understanding what's there and then we have something to sell. And either people want to buy it on those terms or they don't. It could make it easier I'm not suggesting it's the only way to go about it" (CP, 11/10).

SALES PITCH: SPORTSBUSINESS JOURNAL's Tripp Mickle notes during the last six months, the Coyotes "lost more than half" of their 5,500 season-ticket holders and a "number of key personnel." In the "wake of the departures, the Coyotes have looked elsewhere for assistance on ticket and corporate sales." The team hired Phoenix-based Ticket Sales University and New Jersey-based telemarketing group Turnstile Ticketing to "assist in the team's ticket sales effort." Because the season is already under way, Coyotes President & COO Doug Moss "shifted the front office's sales focus from selling season tickets to selling group packages." The team also "created a number of new offerings to try to entice people to buy tickets." Moss: "I don't see a sellout out there in the future, but the better the team plays, and the more programs we put in place, the better attendance will be." Moss is "looking to hire a full-time consultant to assist and manage the five-person corporate sales staff" (SPORTSBUSINESS JOURNAL, 11/9 issue).

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