SBD/Issue 43/Facilities & Venues

Magic's New Amway Center Will Boast Largest Scoreboard In NBA

New Amway Center Scoreboard Will Contain
9 Million LEDS, Weigh About 40 Tons
The Magic's Amway Center, set to open next season, "will boast the largest video screen scoreboard in the NBA," according to Mark Schlueb of the ORLANDO SENTINEL. The "center-hung scoreboard will actually consist of 18 separate video displays." The four main HD "light-emitting diode screens will each measure 17 feet by 24 feet, more than four times the size of the current ones" at Amway Arena. Another eight displays "will feature more video, scores and statistics." All together, the scoreboard "will measure 42 feet by 41 feet, contain 9 million LEDs and weigh about 40 tons." All of the screens "will be capable of displaying high-resolution images." Magic COO Alex Martins said that "some may be used to show video from dedicated cameras not available to those watching the game at home," such as a "Dwight Cam" focused on C Dwight Howard. The scoreboard is "part of a larger" $10.5M contract with Daktronics. Including the scoreboard, Daktronics "will install 50 video displays inside and outside" the new arena. Magic execs have said that they "wanted the arena to have the most-advanced technology of any in the NBA." But the video displays also "bring an added benefit for the team: money," as the screens "will display advertising from team sponsors" (ORLANDO SENTINEL, 11/11). Daktronics Major League Sports Sales Manager Jay Parker: “It’s a way to be able to populate a large area of a building utilizing LED technology. You can see through it from the back side, and from the front side you can create a visual image, and from far enough away, it looks like a video board” (SPORTSBUSINESS JOURNAL, 11/9 issue).

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