Phillies.com, Chevy Tops In World Series Brand Exposure On Fox

Phillies.com received the most brand exposure during Fox' coverage of the six games of the Yankees-Phillies World Series, according to sponsorship measurement firm Image Impact. Phillies.com received more than $30.5M in exposure during the three telecasts from Philadelphia, due primarily to three Phillies.com logo placements on the backstop wall which were visible during most at-bats from the centerfield camera. For the fifth consecutive year, Chevrolet garnered the most brand exposure among MLB partners during the World Series, receiving more than $27.1M in exposure, up from $25.7M a year ago. Chevrolet's 536 detections totaled over 52 minutes, 13 seconds (51:39) in total on-screen time. The Yankees.com and Yankeesbeisbol.com Web sites received more than $20.9M in combined exposure during the three games at Yankee Stadium. All brands during the World Series combined to deliver more than $280.9M in exposure value. The chart below lists the top brands in terms of monetary exposure from Fox' six telecasts of the '09 World Series. Asterisks denote official MLB partners (Image Impact).

Methodology: QI Score (Quality Impact Score) is indicative of a detection's impact potential based upon observable presentation attributes such as duration, size, isolation and presentation type. QI Scores range between 0.000 and 1.000. MV (Monetary Value) is a quality adjusted value of sponsorship presentations benchmarked against the broadcast's negotiated 30-second ad rate.