NASCAR Launches Twitter Sweepstakes With Official Partners

By Michael Smith, Staff Writer, SportsBusiness Journal

NASCAR and official partners Tissot, Coca-Cola, Ford and Sirius XM today launched a seven-day Twitter sweepstakes that will give away a trip to Las Vegas for Champion's Week. The sweepstakes, called "Tweet2Vegas," will post a NASCAR trivia question each day on Twitter and each fan that correctly answers the question will be entered to win the all-expenses paid trip. The winning fan will attend NASCAR's new season-ending fan appreciation event "After the Lap presented by Tissot." The fan event will be held December 3 after the inaugural Sprint Cup "Victory Lap" on the Las Vegas strip. Also as part of the Twitter sweepstakes, NASCAR is giving away 100 tickets to fans and providing them with the opportunity to ask questions live to their favorite drivers at the fan event, which will be broadcast live on Sirius NASCAR Radio and video-streamed on NASCAR.com.