SBD/Issue 39/Collegiate Sports

WAC Hires PR Firm To Help Boise State Football Get BCS Bowl Game

Boise State Is Undefeated This Season And 
Sits In The No. 7 Spot In BCS Rankings
The Western Athletic Conference (WAC) has hired Boise-based PR firm Scott Peyron & Associates to "help Boise State's football team in its push for a BCS bowl," according to Graham Watson of ESPN.com. The firm was "put on a monthly retainer this summer to help promote Boise State as a legitimate participant in a BCS bowl should it go undefeated regardless of whether another nonautomatic qualifying school is ranked ahead of it." The firm's goal is to "keep Boise State in the forefront of the minds of the media." It does "not lobby voters or coaches." But the firm does "email a weekly list of talking points regarding Boise State's accomplishments to members of the national media," sets up interviews for WAC Commissioner Karl Benson and "prepares statistical information for him to use to make a case" for the team. Two of the firm's "biggest pushes have come during the past couple weeks." Scott Peyron & Associates Practice Groups Leader Doug Cole said that in the wake of TCU pushing past Bosie State in the BCS rankings, the "immediate move was to make sure that people didn't forget Boise State." And after Oregon's win over USC last Saturday, the firm "reminded media members that Oregon's only loss came at the hands of Boise State" earlier this season. Watson noted this "isn't the first time the WAC has sought the help of a PR firm." In '07, the WAC hired PR specialist Bob Rose to "conduct a similar campaign for Hawaii" (ESPN.com, 11/4).

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