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SBD/Issue 37/Sports Media
CSN New England Makes Local Push With New Web Site, Show
Published November 3, 2009
|CSN New England's Web Site Will Feature|
News, Video And Blogs
FULL SPEED AHEAD: At a time when many news organizations are cutting staff and watching the bottom line, CSN New England is in the process of hiring more than 40 new newsroom positions. Backed by Comcast's deep pockets, the RSN has constructed a new newsroom, added a studio set and expanded its Burlington, Massachusetts, production facilities. “We have four principal competitive advantages that no one else has: unparalleled video production expertise that puts us on the cutting edge of delivering local sports news, commentary and opinion; a local well-staffed newsroom with deep local ties; strong relationships with every local team; and the backing of one of the nation’s leading communications, entertainment and technology companies,” said Bridgen. The investment comes as several new challengers have emerged on the local level. ESPN entered the market in September with ESPNBoston.com, while WEEI.com relaunched its Web site last March. Those sites joined the already heavily trafficked Web sites of the Boston Globe and Boston Herald. NESN, which airs Red Sox and Bruins games, also made a push to upgrade its Web offerings last year.