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SBD/Issue 35/Sports Media
Writer Suggests Some Of NFL's Ratings Gains Due To Luck
Published October 30, 2009
|Packers-Vikings "MNF" Game Became
Most-Watched Program Ever On Cable TV
BLOWOUT BLUES: In St. Louis, Dan Caesar writes Fox' "antiquated policy of the way it handles blowout games sent you back to a bygone era last weekend, a time when there were just a handful of network-dictated viewing options." Fox first "flexed its muscles by removing the originally scheduled" Falcons-Cowboys game "in favor" of the Bears-Bengals game in the St. Louis market. That move is "debatable," but what "isn't debatable is that local viewers were scalded when that game quickly deteriorated into a mongrel and Fox was unable to switch to a competitive contest." The Bengals led 31-3 at halftime, but Fox Sports VP/Communications Dan Bell said, "Technically, we weren't capable to make the switch from the Bears game. We were just technically capable to make the switch from the Atlanta-Dallas game in the event that was lopsided" (ST. LOUIS POST-DISPATCH, 10/30).