NBC To Go Live Across U.S. For '18 Games Horowitz Betting Big With FS1 Opinion Shows OneUp Sports Struggling To Stay Afloat Buccigross Wants To Remain At ESPN Technical Problem Causes Low Ratings For Spurs TV Ability To Live Stream Hawaii Football In Jeopardy NCAA Tourney Viewership Up Over '16 Social Studies: NLL CMO Ashley Dabb Uecker Happy Remaining Brewers' Radio Announcer CBS/Turner Ratings Up For Elite 8 Games
SBD/Issue 35/Sports Media
Writer Suggests Some Of NFL's Ratings Gains Due To Luck
Published October 30, 2009
|Packers-Vikings "MNF" Game Became
Most-Watched Program Ever On Cable TV
BLOWOUT BLUES: In St. Louis, Dan Caesar writes Fox' "antiquated policy of the way it handles blowout games sent you back to a bygone era last weekend, a time when there were just a handful of network-dictated viewing options." Fox first "flexed its muscles by removing the originally scheduled" Falcons-Cowboys game "in favor" of the Bears-Bengals game in the St. Louis market. That move is "debatable," but what "isn't debatable is that local viewers were scalded when that game quickly deteriorated into a mongrel and Fox was unable to switch to a competitive contest." The Bengals led 31-3 at halftime, but Fox Sports VP/Communications Dan Bell said, "Technically, we weren't capable to make the switch from the Bears game. We were just technically capable to make the switch from the Atlanta-Dallas game in the event that was lopsided" (ST. LOUIS POST-DISPATCH, 10/30).