SBD/Issue 35/Sports Media

Media Notes

In Atlanta, Rodney Ho reported WGCL-CBS is "handing over all sports duties" to WQXI-AM, in a move that "should save WGCL-TV a few bucks." WGCL News Dir Steve Schwaid said that the "outsourcing was a way to continue the same amount of sports coverage but free up cash to expand regular news programming." Schwaid: "This will give us even more sports content over the next few years. I think this give[s] us more flexibility in the world of sports. The analogy I use is how ABC News uses ESPN for its sports coverage." Ho noted WGCL sports anchors Gil Tyree and Mark Harmon "will be let go at some point early in the new year but will continue with their regular duties for the next few weeks" (, 10/28).

STUCK IN NEUTRAL: In Toronto, Chris Zelkovich notes the Canadian Olympic Committee (COC) "applied for its own channel almost two years ago and has yet to be granted a hearing on its application," as the COC's "boldest venture ever is stuck in neutral and in danger of slipping into reverse." COC CEO Chris Rudge: "We're quite frustrated. We would have expected a hearing by now and instead we're being told it will be some time until there will be one" (TORONTO STAR, 10/30).

DO ANDROIDS DREAM OF BASEBALL? MLBAM has released a beta version of its popular At Bat mobile application for the Android platform. The application, free for the duration of the World Series, will contain live game audio, game-day statistics and updates, video clips, and other content. The mobile version of Postseason.TV, however, remains tied to the iPhone and iTouch devices. The Android test effort is a run-up for a potential full version in ‘10 (Eric Fisher, SportsBusiness Journal).

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