SBD/Issue 35/Sports Industrialists

ESPN's Bill Simmons Promotes New Book On "The Colbert Report"

Simmons (l) Says NBA In A "Boom Right Now"'s BILL SIMMONS appeared on Comedy Central's "The Colbert Report" last night to promote his new 736-page book, "THE BOOK OF BASKETBALL: THE NBA ACCORDING TO THE SPORTS GUY." Stephen Colbert said of the book, "Why basketball? Isn't baseball the national pastime?" Simmons replied, "For people over 50." Simmons: "If you watch the baseball playoffs, it's like erectile dysfunction commercial after erectile dysfunctional commercial. It's like golf, it's the new golf. Basketball -- they're selling sneakers, they're selling TVs, they're selling beer." Colbert: "Why do you think that basketball hasn't gotten the respect that like football or baseball has gotten?" Simmons: "Isn't 700 pages respect?" Colbert: "700 pages is actually a weapon." Simmons said the NBA is in a "boom right now." Simmons: "If you look at the guys under 28, they have like 12, 14, 15 marketable guys. Whereas baseball has basically A-ROD and JETER, and Jeter." Colbert: "Because marketability is really what makes the sport great." Meanwhile, Colbert noted that Simmons is an avid Red Sox fan and asked, "So is the World Series between the Phillies and the Yankees more like a baseball bat to your face or your crotch?" Simmons: "That's the Mets fans that feel that way. The Red Sox fans are actually all rooting for the Phillies" ("The Colbert Report," Comedy Central, 10/29).

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